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Uniqlo to launch EK Jam Factory AIRism collection
12
Jun '13
UNIQLO announce a unique collaboration with London-based print design duo Eley Kishimoto within their women’s wear AIRism collection. The EK Jam Factory AIRism collection brings together innovational cooling fabric technology with incisive intelligent print design, and will launch in UNIQLO stores on Monday 24th June.

Living by the maxim ‘Print the World’, Eley Kishimoto’s renown has always been associated with their freedom to decorate anything and everything. It is this print design aesthetic that is key to their works’ identity. Creative Directors Mark Eley and Wakako Kishimoto constantly investigate craft and heritage based attitudes and techniques for their work, making sure these sit comfortably with the ethos of the brand.

AIRism (hailed as Summer’s solution to HEATTECH), has revolutionised the concept of underwear. Developed with cutting-edge fabric manufacturers, Toray and Asahi Kasei, AIRism ultra-fine fibres offer a second-skin feeling by quickly absorbing and dissipating moisture due to the arched nature of the woven fibres, ensuring wearers keep cool and dry during the summer months.

The collection features two colour ways in eight different prints, and is available in vest tops and short sleeve t-shirts. The collection launches Monday 24th June in stores and online.

Uniqlo

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