A new segment is therefore required in this market: intimates and beachwear. Boosted by the development of innovative technologies, recent textile complexes are designed with our wellbeing firmly in mind. A fact that has not gone unnoticed by the end-consumer.
In partnership with the Fédération de la Maille & de la Lingerie, Interfilière Paris is showcasing exhibitors’ techniques and know-how through the prism of wellbeing: comfort and wellbeing, body-care and protection, softness, beauty and seduction… The intimates industry (lingerie, men’s underwear and beachwear) is pulling out the stops to offer ever more functional textiles, fulfilling consumers’ requirements.
The following 3 features have been designed to keep show visitors up-to-date with all the latest information:
This exhibition and information space will highlight fabrics from around forty Interfilière Paris exhibitors, as well as finished products which satisfy the perpetual quest for wellbeing, in the form of an overview of the everyday lives of a young couple: their working day, social life, cocooning at home, relaxing weekends.
Features and events relating to these themes will be available to visitors: relaxing breaks with massage sessions, presentation and signing of the book “High-Tech Fashion and Fabrics” by the co-author Sophie Bramel.
Two exhibitors will also be available to share their expertise in this area: Robert Blondel Cosmétiques, an expert in the micro-encapsulation of cosmetic ingredients and Alvanon, which specialises in wellbeing and morphology.
Designed for both visitors and exhibitors, it will offer a fun and informative overview of the technical features and innovations in the lingerie domain: seamless technologies, micro-encapsulation, bio-ceramic fibres, microfibres, anti-UV treatments, breathable textiles … A focal-point, dedicated to the exhibitors involved in this quest for wellbeing, will allow visitors to stock up on innovative products and new ideas.
Conference: “Wellbeing and textiles”
Led by Dominique Demoinet on Monday 8 July, between 11.30am and 12.30pm, in the Interfilière/Mode City Conference Area.
Offering socio-economic insight into the notion of wellbeing, the conference will be followed by a debate on the market’s development perspectives for the intimates and beachwear sector. Morphology specialists, sensorial analysis experts, a writer, and a sensory wellbeing coach will discuss this concept, before handing over the microphone to brands and fabric manufacturers who will take a look at consumers’ expectations and development perspectives.
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