Home / Knowledge / News / Apparel/Garments / Derek Rose unveils colours & contemporary prints innerwear
Derek Rose unveils colours & contemporary prints innerwear
15
Jun '13
With this transformation comes the launch of a complete underwear collection for smart men.

The Derek Rose design ethos is led by a strong belief in consumer-centric thinking where the end-user experience is at the core of the design and development process. The underwear development has been driven by, and is the embodiment of, these beliefs.

The underwear collection encompasses a range of styles from trunks to tees presented in both core solid colours and contemporary prints derived from traditional designs. Crafted from double-mercerised pure two-fold 100s cotton and fine gauge Pima cotton stretch, production utilises the technique of manual welting to provide near-invisible supersoft hems.

The design emphasis on consumer benefits is further seen in an innovative patent pending self-seeking magnetic closure, developed to bring a new found functionality to men’s underwear.

The collection launches for Autumn Winter 2013 exclusively online with Mr Porter, and will also be stocked in luxury department stores including Selfridges, Harrods, Harvey Nichols, Liberty and Fenwicks in the UK and Saks Fifth Avenue and Bloomingdales in the USA.

Sacha Rose, Managing Director of Derek Rose said: “We are thrilled to be launching our men’s underwear collection for Winter 2013. This has taken two focused years of design and development work. The products are superb and they fit perfectly with our core belief of ‘consumer centric design’. Nothing illustrates this better than our Patent Pending boxer closure – the self-closing functionality just makes things a little bit easier.”

Derek Rose

Must ReadView All

Textiles | On 10th Dec 2016

India’s 2016-17 cotton import to touch 17 lakh bales

The import of cotton from international markets by spinning mills in...

Textiles | On 10th Dec 2016

US textile & apparel imports fall 6.50% in Jan-Oct ’16

The import of textiles and apparel by United States dropped 6.50 per...

Textiles | On 10th Dec 2016

Indian textile hubs adopt cashless payment modes

The textile ministry is promoting cashless payment within the...

Interviews View All

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search