Home / Knowledge / News / Apparel/Garments / Derek Rose unveils colours & contemporary prints innerwear
Derek Rose unveils colours & contemporary prints innerwear
15
Jun '13
With this transformation comes the launch of a complete underwear collection for smart men.

The Derek Rose design ethos is led by a strong belief in consumer-centric thinking where the end-user experience is at the core of the design and development process. The underwear development has been driven by, and is the embodiment of, these beliefs.

The underwear collection encompasses a range of styles from trunks to tees presented in both core solid colours and contemporary prints derived from traditional designs. Crafted from double-mercerised pure two-fold 100s cotton and fine gauge Pima cotton stretch, production utilises the technique of manual welting to provide near-invisible supersoft hems.

The design emphasis on consumer benefits is further seen in an innovative patent pending self-seeking magnetic closure, developed to bring a new found functionality to men’s underwear.

The collection launches for Autumn Winter 2013 exclusively online with Mr Porter, and will also be stocked in luxury department stores including Selfridges, Harrods, Harvey Nichols, Liberty and Fenwicks in the UK and Saks Fifth Avenue and Bloomingdales in the USA.

Sacha Rose, Managing Director of Derek Rose said: “We are thrilled to be launching our men’s underwear collection for Winter 2013. This has taken two focused years of design and development work. The products are superb and they fit perfectly with our core belief of ‘consumer centric design’. Nothing illustrates this better than our Patent Pending boxer closure – the self-closing functionality just makes things a little bit easier.”

Derek Rose


Must ReadView All

Textiles | On 22nd Jun 2017

Zund unveils cradle feeder roll-feed system for fabrics

Zund Systemtechnik AG, Switzerland’s textile machinery firm that...

Textiles | On 22nd Jun 2017

Hpfabrics opening production facility in Forsyth County

Hpfabrics, manufacturer of raw fabrics, is opening a new production...

Courtesy: Napapijri

Apparel/Garments | On 22nd Jun 2017

Napapijri's Superlight Parka is free of fur and down

Napapijri has introduced the new Superlight Parka, a new lightweight...

Interviews View All

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search