Home / Knowledge / News / Apparel/Garments / Cherokee launches in Middle East at Max Stores
Cherokee launches in Middle East at Max Stores
18
Jun '13
Cherokee Inc., a global marketer of style-focused lifestyle brands, announced that as of last week the Cherokee brand has launched at 48 Max stores throughout the United Arab Emirates, Kingdom of Saudi Arabia, and Kuwait as part of an exclusive partnership entered into with Max brand in July 2012.

The debut collection of Cherokee men’s, women’s, and kids’ clothing for Max was designed in California by Cherokee’s internal product design studio.

Recognizing the global brand power of Cherokee, Max has invested significant resources into its partnership with Cherokee and the upcoming launch of the brand.

The brand launch will be supported by a fully integrated multi-channel marketing and publicity campaign including a combination of Cherokee-branded in-store presentations, social and digital marketing efforts, promotional activities and in-store launch events.

“The unveiling of Cherokee at Max is a perfect example of our 360 degree approach brought to life,” said Cherokee Chief Executive Officer, Henry Stupp. “By leveraging our exceptional in-house team of product designers, marketers, and financial experts, we were able to offer Max a completely turnkey solution.

"We are proud to debut a collection of men’s, women’s and kids’ clothing fully conceptualized and designed for Max by our talented in-house Cherokee team. We look forward to sharing our family lifestyle brand with Max shoppers and want to thank all of Max’s management for their continued support of the Cherokee brand.”

Mr. Ramanathan Hariharan, CEO, Max Fashions, shared in Mr. Stupp’s excitement, “We are delighted to be able to announce the official launch of Cherokee products in our stores. When we entered into a partnership with Cherokee last July, we were confident that the Cherokee brand would be an excellent addition to our product offering.

"With the upcoming launch, we remain convinced that Cherokee’s unique design and family-lifestyle appeal will be a hit with our customers as well as reinforce our brand promise, ‘More Fashion, More Value.’

Over the coming months, Max will roll-out the Cherokee brand at additional store locations. Max, originally launched in 2004 by the Landmark Group, is one of the largest retail conglomerates in the Middle East and India.

An established ‘Superbrand,’ the retailer strives to fulfill its brand promise of ‘More Fashion More Value’ to its customers, complementing Cherokee’s own mantra to exceed customer expectations by bringing premium-quality, affordable fashion to the entire family.

About Cherokee Inc.

Cherokee Inc. is a global marketer and manager of a portfolio of Fashion and Lifestyle brands including Cherokee, Carole Little, Liz Lange and Sideout, in multiple consumer product categories and sectors around the world. The Companyhas license agreements with premier retailers and manufacturers covering over 40 countries around the world

Cherokee Inc

Must ReadView All

President Donald Trump; Courtesy: White House

Textiles | On 23rd Jan 2017

US textile industry eager to work with President Trump

The US textile industry is eager to work with President Donald Trump...

Textiles | On 23rd Jan 2017

LyondellBasel expands Texas plant ethylene capacity

US based producer of petrochemicals and speciality chemicals...

Textiles | On 23rd Jan 2017

China’s cotton imports down 39% in 2016

China’s total cotton imports declined by 39.1 per cent to ...tons in...

Interviews View All

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search