Home / Knowledge / News / Apparel/Garments / Sainsbury relaunches clothing brand 'Tu'
Sainsbury relaunches clothing brand 'Tu'
Jun '13
The new look, together with a strong focus on quality and design, has been created to inspire customers to “Live Their Style” and will be rolled out to 395 stores nationwide by this autumn.

This represents the single biggest investment in the development of Sainsbury’s fast-growing clothing business since the launch of Tu nearly a decade ago.

Last year the brand attracted a million new customers, extending its reach to more than 7.5 million loyal Sainsbury’s shoppers and making it the UK’s seventh largest clothing business by volume.

Sainsbury’s shoppers will benefit from higher quality, trend-led collections created by a 30 strong in-house design team who will add new “seasonal must-have” items every six weeks.

Shoppers will also enjoy an improved in-store shopping experience, with the Tu collections better displayed to show off the ranges alongside new branding and more sophisticated packaging.

James Brown, Sainsbury’s Clothing Director said; “After an outstanding performance over the past couple of years it’s the right time for a significant investment in the brand.

“This new look and feel for Tu builds on our success to date with new collections designed to inspire our customers, amplified by an improved in-store shopping experience. Clothing is an increasingly important part of the Sainsbury’s non-food offer and is yet another way that we can help our customers to live well for less.

“Sainsbury’s clothing has never been more popular. Our customers appreciate the winning cocktail of quality, fashion inspired clothes at supermarket prices and the ease and convenience of buying clothing along with their food shopping.”

The investment in the clothing business forms part of Sainsbury’s wider corporate strategy to grow its non-food business and further diversify its revenue and profit streams.


Must ReadView All

Rick Helfenbein (left), president and CEO of AAFA, with Juan Estrada, chief of party, Hub; Courtesy: Hub

Apparel/Garments | On 23rd Feb 2017

AAFA inks agreement for best manufacturing in East Africa

The American Apparel & Footwear Association (AAFA) has entered into a ...

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango awards distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Courtesy: IUCN

Apparel/Garments | On 23rd Feb 2017

Synthetic clothes should shed fewer fibres: IUCN report

Synthetic clothes should be designed in a manner that it will shed...

Interviews View All

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Amrit Sethia

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search