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Skechers signs on as sponsor of Houston Marathon
20
Jun '13
SKECHERS announced a multi-year partnership with the Houston Marathon Committee, Inc. under which the Skechers Performance Division will become the official footwear and apparel sponsor for the Chevron Houston Marathon.

“Skechers shares our vision and is totally committed to ensuring that Chevron Houston Race Weekend is a can’t miss event on the running circuit for years to come.”

As part of the agreement, the Skechers Performance Division will have a high-visibility presence at all race events including the annual Houston Marathon EXPO. The Company will also exclusively design, distribute and sell products featuring the Chevron Houston Marathon logo. This includes outfitting course volunteers with branded merchandise and providing the finishers’ shirts for runners.

“This partnership further solidifies our position as a major player in the performance footwear business,” began Michael Greenberg, president of SKECHERS. “Since launching the Skechers Performance Division in 2011, our award-winning innovative footwear has been embraced by the media, elite runners like Meb, and casual fans of the sport. The exposure created via this sponsorship is a huge opportunity to engage with runners as we continue to develop the next generation performance products on our Skechers GO platform.”

As one of the most decorated distance runners in U.S. history, Meb’s career highlights include 2004 Olympic medalist, 2012 U.S. Olympic Trials champion and fastest American marathon runner at the London Olympics. He helped open lottery registration for the 2014 Chevron Houston Marathon during a National Running Day Event held on June 5. Meb, who competes wearing his signature Skechers GOrun speed footwear, led a 3-mile fun run at the event.

“Houston is where I earned a PR and the chance to represent the United States in London,” began Meb, who provides expert insight by testing and consulting on the design of Skechers Performance running shoes. “I ran that race wearing Skechers Performance shoes so it’s perfect that this great footwear company is now partnered with a key city in my career.”

“We’re extremely thrilled to welcome the Skechers Performance Division to our team,” added Steven Karpas, managing director for the Houston Marathon Committee. “Skechers shares our vision and is totally committed to ensuring that Chevron Houston Race Weekend is a can’t miss event on the running circuit for years to come.”

The first Skechers Performance appearance as sponsor will be at the Chevron Houston Marathon’s annual “Run for a Reason” Kickoff Party on Saturday, June 29. The brand will operate a booth at the annual event for visitors to experience its running footwear.

Skechers


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