Today's new launch coincides with the unveiling of a new website; complete with a live instagram feed, updated product views and a new blog interface.
The new line comes at a time when the mainstream fashion industry has taken notice of the rising Muslim fashion scene. Media attention regarding the rise in Muslim fashion includes a Huffington Post Live interview with Muslim stylists and bloggers, a Daily Beast article about the rise of Muslim fashion bloggers and a New York Times article entitled, A Modest Proposal. Menkes writes, "Right now, covering up seems…far more modern than baring it all."
The new Spring/Summer collection includes skirts, dresses and tops in exquisitely elegant designs featuring stunning baroque lace and of-the-moment stripes and polka dots. The line's main attraction features a long-sleeved evening gown in both black and ivory.
CEO and Chief Designer Melanie Elturk is influenced by vintage designs and feminine silhouettes of times past. "I wanted this line to be a continuation of the last collection, with elegance, sophistication and cutting-edge design as the common thread that weave our pieces together."
About Haute Hijab -
Established in 2010, Haute Hijab debuted their weekly collection of vintage scarves to be used as hijabs or Muslim headscarves on their website. When each collection sold out within a matter of minutes, they expanded their products to include a new collection of beautiful scarves and wraps each week in addition to their clothing consisting of casual tunics, formalwear and essential longer, modest tops.
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