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The Dreslyn debuts online womenswear store
21
Jun '13
In an online marketplace saturated with static, flat catalogues, multi-page checkout processes and rigid, mannequin-like models, THE DRESLYN – a new online retailer from fashion industry veteran and former SSENSE womenswear head buyer Brooke Taylor Corcia – is nothing short of a revelation.

Founded as a resource for confident, modern women, THE DRESLYN adds a visually stimulating specialty store sensibility to an otherwise sterile online shopping environment. With a distinct identity and mandate to promote diversity and independence, THE DRESLYN, in Taylor-Corcia’s words, “challenges the assumption that the role of retailers is to interpret and dictate trends to an unsophisticated audience,” and introduces a custom, first-in-kind shopping experience unrivaled by any other online retailer today.

Headquartered in Los Angeles, THE DRESLYN is highlighted by an unmistakably West Coast sensibility encouraging personal style, self-expression and body positivity, with a social, conversational tone that proves refreshing in contrast to the British stiff upper lip and New York seriousness that have as of yet dominated the world of high fashion e-commerce.

The DRESLYN philosophy:

The DRESLYN is style before fashion.

It’s about finding your voice and breaking the rules.

About standing apart, but not alone.

We believe in style with substance and enjoying the ride.

Come join the tribe.

The Dreslyn

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