Zara & Nike feature among best green brands

Interbrand's 2013 Best Global Green Brands report examines the gap that exists between a corporation's environmental practices and consumers' perceptions of those practices. When identifying the top 50 Best Global Green Brands each year, Interbrand starts with the 100 brands that make up its annual Best Global Brands report.

Interbrand then conducts extensive consumer research to capture public perception of the brand's sustainable or green practices and compares that to environmental sustainability performance data provided by Deloitte—data that is based upon publicly available information.

Sustainable fast fashion: adidas, Nike, H&M, and ZARA are this year’s top apparel/retail brands

With the magnifying glass of social media hovering over apparel and retail brands, supply chain has graduated from a means of creating efficiency and lowering cost to a real indication of what these brands stands for. adidas (#15), Nike (#31), H&M (#42), and ZARA (#48) are the top ranking retail/apparel brands in this year’s report.

Now, more than ever before, such brands are being held responsible for the quality and safety of their factories around the world. adidas is closely scrutinizing its supply chain, Nike has become more water- and-energy efficient, H&M has signed onto the Accord on Fire and Building Safety, and ZARA built an eco-friendly store in New York that features motion detectors to reduce energy consumption.

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