The partnership, which began in 2006, has continued to grow during a period of continued success for Chelsea FC. The Blues have won major honours both domestically and in Europe including being the first London club to win the UEFA Champions League. They have also won the Premier League, four FA Cups, the League Cup and the UEFA Europa League last season.
This year adidas worked with the club to launch the iconic "It's blue, what else matters" campaign - the most successful club home kit launch ever. Designed to preview the new kit for the 2013/14 season in an unexpected way, the campaign featured several players dipped head to toe in blue paint.
Ron Gourlay, Chelsea Football Club's Chief Executive, said: "We are delighted to extend our partnership until 2023 after a highly successful first seven seasons. Both organisations share the same ethos and ambition and the new deal reaffirms adidas' belief in the club's status in world football."
Herbert Hainer, Chief Executive Officer of adidas AG, added: "Both adidas and Chelsea FC have a long and proud heritage in football and we are delighted to continue our working relationship with one of Europe's elite football clubs. We look forward to many more years of success, working closely with the club on product, marketing and grassroots initiatives in the UK and around the globe."
Apparel/Garments | On 25th Jun 2017
Adobe has released its first Digital Price Index for apparels,...
Textiles | On 25th Jun 2017
First Insight, a technology company transforming how retailers make...
Md Hanifur Rahman
The level of understanding the job role and organisational requirements...
Zenitex Mill Pvt Ltd
Full of green energy
Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli
‘The percentage share of printing in the global textile market is pretty...
Larry L Kinn
Larry L Kinn, Senior Vice President - Operations Americas of Suominen...
Voith Paper GmbH & Co. KG
The glass mat industry is growing by five to eight per cent annually. Kai...
Bombay Textile Research Association
Bombay Textile Research Association (BTRA) is a leading name in textile...
Occasions Elegance Wear
It is believed that by early 19th century, Varanasi weavers had moved away ...
Gildan Activewear SRL
Gildan Activewear, a manufacturer and marketer of branded clothing and...
Aditi Somani specialises in luxury fusion wear with international cuts and ...
Apparel/Garments | On 23rd Jun 2017