Home / Knowledge / News / Apparel/Garments / Jennifer Aniston new face of Saks 'Key to Cure Campaign'
Jennifer Aniston new face of Saks 'Key to Cure Campaign'
24
Jun '13
Saks Fifth Avenue and the Entertainment Industry Foundation (EIF) announced that actress Jennifer Aniston has been named the EIF ambassador for Saks Fifth Avenue’s 2013 Key to the Cure campaign. In the 14 years since the inception of the Saks Fifth Avenue charity shopping weekend, the company, together with its vendors and partners, has raised over $33 million for cancer research.

Celebrated designer Peter Dundas of Emilio Pucci created a limited-edition T-shirt exclusively to benefit Key To The Cure that will retail for $35 at Saks Fifth Avenue stores, Saks Fifth Avenue OFF 5TH stores and online at saks.com. One hundred percent of the proceeds from each shirt sold will be donated to EIF’s Women’s Cancer Research Fund, benefiting charitable programs dedicated to finding new detection methods, better treatments and eventual cures for women’s cancers. The T-shirt debuts at Saks Fifth Avenue on October 1.

“I’m so honored to join the Entertainment Industry Foundation and Saks Fifth Avenue in their continued efforts to raise funds for promising scientific research through EIF’s Women’s Cancer Research Fund,” said Jennifer Aniston. “My hope is that everyone will contribute to this worthy cause by purchasing a Key To The Cure T-shirt designed by Emilio Pucci.“

Steve Sadove, Chairman and CEO, Saks Fifth Avenue, said, “We are so pleased to be partnering with Peter Dundas and Emilio Pucci, EIF’s Women’s Cancer Research Fund, and Jennifer Aniston this year for Key To The Cure. In our 15th year, the continued support of our charity affiliates and efforts made by our clients, vendors and associates have proven to be a true testament to the Key To The Cure legacy.”

“I am proud for Emilio Pucci to be part of such an important initiative with Saks Fifth Avenue. I think every living person has been touched by this disease through the illness or even loss of a friend or a family member. I have. It would seem that in 2013 this would no longer be a worry, but it very much is and so the fight continues,” stated designer Peter Dundas.

Ms. Aniston will appear in a national public service announcement (PSA) wearing the Emilio Pucci limited-edition T-shirt. The Key To The Cure PSA will appear in major fashion and lifestyle magazines in September and October. Saks Fifth Avenue’s charity shopping weekend will take place Thursday through Sunday, October 17 to 20, at all Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH stores nationwide and on saks.com. During the shopping weekend, 2% of participating vendor sales up to $500,000 will be donated to our national beneficiary, the Entertainment Industry Foundation.

Saks Fifth Avenue initiated its charity shopping weekend in 1999. Since then, the company has donated more than $33 million to women’s cancer research and treatment organizations throughout the United States. Organizations benefiting from these funds include: The Breast Cancer Research Foundation; EIF’s Women’s Cancer Research Fund; Cleveland Clinic; Boston’s Dana-Farber Cancer Institute; Nevada Cancer Institute and many others.

Saks Fifth Avenue

Must ReadView All

Courtesy: Ikea

Textiles | On 26th Apr 2017

Ikea’s product sourcing from India to double by 2020

Ikea, the global home furnishing giant from Sweden, plans to double...

Textiles | On 26th Apr 2017

CITA to add insufficiently available fabric in CAFTA-DR

The Committee for the Implementation of Textile Agreements (CITA) has ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search