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Cabela's unveils colour changing camouflage clothing
Jun '13
Cabela’s, the World’s Foremost Outfitter of hunting, fishing and outdoor gear, is excited to introduce ColorPhase technology, which allows certain colors in camouflage patterns to change from greens to browns and grays when the temperature drops below 65 degrees.

The company also is introducing two new camouflage patterns: Zonz Woodlands and Zonz Western. Designed by Cabela’s in-house team of experienced hunters, Zonz patterns will be effective in a wide range of terrains across North America.

Cabela’s revolutionary ColorPhase is the first camouflage clothing to be printed with rapid-change, temperature-activated dyes.

In mild temperatures, these special dyes allow certain elements in the patterns to show as vivid greens that blend perfectly with early-season foliage. When temperatures drop, the greens change to browns or grays.

Under typical conditions, ColorPhase changes from warm to cold colors at approximately 65 degrees. Body heat, sunlight, moisture and wind can affect the color-change process.

ColorPhase is used exclusively in Cabela’s two new camouflage patterns: Zonz Woodlands and Zonz Western. It is available in a limited number of garments constructed of cotton and cotton-polyester fabrics.

Cabela’s Introduces Zonz Camouflage

Cabela’s Zonz Camouflage patterns feature a hybrid design combining photo-realistic elements in the foreground with a transition to abstract digital shapes and textures in the background.

Cabela’s Zonz Woodlands and Zonz Western camouflage patterns have macro breakup with large contrasting lines and shapes in the foreground that fragment the appearance to create positive and negative space in the pattern.

The micro textures in the abstract digital background create variances in color and clarity to give an illusion of dimension that optically blends with objects in the surrounding landscape.

The result is camouflage that is effective at close and long range, achieved through the use of natural organic shapes, not square pixels or hard-edged geometric shapes used in other patterns on the market.

And, because they are printed on a larger fabric surface area, Cabela’s Zonz patterns offer greater transition areas between each of the three zones in each pattern: Trunk and Bark, Limb and Branch, and Stick and Leaf, in Woodlands; Sage Brush, Grass and Ground, and Rock and Scrub, in Western.


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