Home / Knowledge / News / Apparel/Garments / Marimekko expands store network in Asia-Pacific region
Marimekko expands store network in Asia-Pacific region
27
Jun '13
The Asia-Pacific region is Marimekko’s second-largest market after Finland. Growth in the area has been very strong in recent years, and in accordance with its internationalisation strategy Marimekko is seeking to further reinforce its position in this key market. This year, the main thrust in expansion is on China and Japan.

The first Marimekko store in mainland China opened its doors in June in Beijing, and the opening in Shanghai will take place at the beginning of August; Hong Kong’s second Marimekko store will open at the end of the year. Three new stores will open in Japan this year, in Kagoshima, Tokyo and Osaka. Also, in July, South Korea’s second Marimekko store will open in Pangyo, a new town just outside Seoul. New Marimekko stores have already been opened in Guam and in Auckland, New Zealand.

In 2012, Marimekko signed a partnership agreement with the Hong Kong-based company Sidefame with the aim of opening a total of 15 Marimekko stores in China by the end of 2016. The first of these was opened in Hong Kong in May 2012. The first Marimekko store in mainland China opened on 20 June this year in the Taikoo Li Sanlitun mall in the Chaoyang district of Beijing.

In early August, a Marimekko store will open in Shanghai, in the brand-new International APM mall on the popular Huaihai shopping street. At the end of the year, Hong Kong’s second Marimekko store will open in the Elements mall above the Kowloon MTR Station. All three shopping malls offer a highly attractive range of well-known fashion and design brand products as well as a variety of leisure services.

In Japan, cooperation between Marimekko and its local distributor Look continues successfully. This year, Look will open three new Marimekko stores in addition to the previously opened 23 stores. The first, scheduled to open at the end of July, is in Kagoshima on Japan’s southernmost main island of Kyushu. Known as the Naples of the East because of the volcano rising from the sea in front of the city, Kagoshima is hugely popular with tourists. Later in the autumn, Tokyo and Osaka will see the opening of the eighth and fourth Marimekko stores respectively.

In South Korea, Look’s subsidiary I.D. Look is set to open the second Marimekko store in the country in mid-July in Pangyo, just outside the country’s capital Seoul, which is home to a lot of affluent young people. The store will be in the new Avenue France mall, whose concept is based on lifestyle shops with classy cafés and restaurants.

In June, Marimekko’s New Zealand retailer Bolt of Cloth opened a 60-square-metre Marimekko shop-in-shop focussing on interior decoration products in its new store in Auckland, the biggest city in the country. Also in the Pacific region, a retailer-owned Marimekko store has been opened in the Tumon tourist centre in Guam. The island is a highly popular destination for Japanese tourists in particular.

In addition to the Asia-Pacific region, Marimekko is also expanding its operations in its other main markets, Northern Europe and North America. The main thrust in expansion in 2013 is on openings of retailer-owned Marimekko stores and shop-in-shops. Moreover, the company focuses on developing the business of the stores it opened in 2012.

Marimekko

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search