Home / Knowledge / News / Apparel/Garments / Marimekko seeks to strengthen position in Scandinavia
Marimekko seeks to strengthen position in Scandinavia
28
Jun '13
Scandinavia is one of Marimekko’s main markets and the company aims, in line with its strategy, to strengthen its position in the area. In late May and early June, Marimekko’s e-commerce expanded to Sweden, while a Marimekko-owned store was opened in Täby Centrum near Stockholm.

In August, Marimekko will open its own store in the centre of Copenhagen and two shop-in-shops will be opened by the Danish department store chain Magasin. Also, Marimekko will showcase its spring and summer 2014 clothing collection at Copenhagen Fashion Week at the beginning of August.

At the beginning of June, Marimekko expanded its store network in Sweden with the opening of the sixth company-owned store there, in the Täby Centrum near Stockholm, one of the biggest shopping malls in the country.

Marimekko’s e-commerce expanded to Sweden at the end of May; the online store now serves Marimekko customers in the United States and Finland as well as Sweden. The company-owned Marimekko store at Norrmalmstorg in Stockholm has been refurbished and was reopened this week.

In Denmark, Marimekko will take a significant step on 10 August, when it will open a company-owned store in a very attractive business location in the centre of Copenhagen. Marimekko also has its own store at Copenhagen airport. Retailer-owned Marimekko stores in Denmark are located in downtown Copenhagen and Aalborg.

As part of the implementation of its expansion strategy, Marimekko has also actively enhanced its collaboration with classy department stores and specialist retailers. In August, the Danish department store chain Magasin will open two shop-in-shops focusing on Marimekko’s interior decoration products in its stores, one in Copenhagen and the other in Lyngby.

The Magasin department store in Copenhagen already hosts a Marimekko pop-up shop, which will operate there until the opening of the permanent shop-in-shop.

In order to support the store opening in Copenhagen as well as to boost the operations of its other stores in Scandinavia, Marimekko will showcase its spring and summer 2014 collection at Copenhagen Fashion Week on 8 August 2013.

The show, targeted at the media and industry professionals, is a continuation of Marimekko’s previous shows in conjunction with fashion weeks in Stockholm in January 2013, New York in September 2012, and Tokyo in October 2011.

“At Copenhagen Fashion Week, we will proudly present Marimekko’s spring and summer 2014 collection, which encourages bold self-expression. The collection will strongly feature hand-painted patterns, playful geometrics and exciting abstracts.

"A central part will be played by a new modern interpretation of the iconic Unikko pattern, which will be 50 years old next year. My team and I are super excited about our forthcoming show at the biggest fashion event in the Nordic countries,” says Head of Fashion Design Noora Niinikoski.

Besides Northern Europe, Marimekko is also expanding its operations in its other main market areas, North America and the Asia-Pacific region. The main thrust in the expansion in 2013 is on opening retailer-owned Marimekko stores and shop-in-shops. Moreover, the company focuses on developing the business of the stores it opened in 2012.

Marimekko

Must ReadView All

Textiles | On 27th Apr 2017

Maharashtra govt working on second textiles policy

The textiles department of the government of Maharashtra is working...

Apparel/Garments | On 27th Apr 2017

EC takes action to make garment sector more sustainable

The European Commission (EC) has presented a set of focused actions...

Textiles | On 27th Apr 2017

Seven new organisations join ZDHC Programme

The Zero Discharge of Hazardous Chemicals (ZDHC) Programme from...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X