Home / Knowledge / News / Apparel/Garments / Jovani Fashions opens its maiden franchise in Gulf region
Jovani Fashions opens its maiden franchise in Gulf region
29
Jun '13
Jovani Fashions Ltd. is taking their internationally recognized brand to the next level with the opening of their first ever franchise in the Arabian Gulf—an area that has become a hot spot for all things luxury.

As the “Heart of the Middle East and North African region,” it is no wonder that big names within the fashion industry are flocking to tap into this flourishing area, which continues to grow in economic significance within the luxury sector.

Appropriately named Jovani Gulf, the franchise opened its doors in Kuwait, signaling the start of a new path for the prom and evening wear company. Jovani, founded in 1980, is distributed worldwide in over 3,000 specialty boutiques and department stores to include Harrods, as well as Neiman Marcus and Nordstrom’s locations all across the United States. With their newest franchise endeavor, Jovani will bring their brand that much closer to consumers.

Jovani has chosen to partner with its long-time customer Noura Meddeb, the successful owner of several high end boutiques in the region. Meddeb has had a great business relationship with Jovani for over 20 years and was a clear choice for the evening wear brand to establish its franchise system with.

The grand opening of Jovani Gulf at Fanar Mall in Salmiya, Kuwait brought officials, dignitaries and fans from across the region. Guests included Matthew Tueller, the U.S. Ambassador to Kuwait and Yousef Al Qabandi, Kuwaiti ambassador to the Ukraine who also presided over the grand opening.

“The gulf region is very important to our business and is one of our biggest international markets,” said Vice President and Jovani co-owner Abraham Maslavi about choosing the Gulf for their first international franchise. Kuwait serves as a central location for the Jovani Gulf franchise, acting as a hub for the region. “Not only is it easily accessible to the rest of the region, they have excellent transportation and is a great place for commerce,” said Maslavi.

While Jovani Gulf will provide the fashion house’s growing customer base a more direct shopping opportunity with the iconic brand, potential retailers throughout Bahrain, Egypt, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates will have the option to order directly from the Jovani Gulf franchise.

This combination of retail and wholesale in the Gulf, through its franchise, will give co-owners and brothers Saul and Abraham Maslavi a bigger opportunity to firmly establish the brand in the region. The Maslavi’s are looking to expand internationally and the Gulf region was a natural starting point.

About Jovani Fashions

Jovani Fashions is a New York-based fashion house that designs and manufactures luxury designer dresses, prom dresses, cocktail styles and couture gowns. The world-renowned brand sells to over 3,000 specialty stores worldwide, including major department stores such as Neiman Marcus, Nordstrom and Harrods. Jovani offers an extensive collection of evening gowns, bridal wear and chic cocktail dresses, in addition to their embellished couture designs.

Jovani Fashions


Must ReadView All

India much behind China in containerised cargo capacity

Textiles | On 18th Dec 2017

India much behind China in containerised cargo capacity

India’s total containerised cargo capacity of 8.75 million...

Courtesy: Heimtextil theme-park

Textiles | On 17th Dec 2017

Heimtextil’s Theme Park to offer multi-sensory impact

Titled “The future is urban”, the Theme Park at Heimtextil during...

Courtesy: Honeywell

Textiles | On 17th Dec 2017

Honeywell acquires 25 pc ownership interest in Flux

Honeywell has acquired 25 per cent ownership interest in Flux...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.1%
No
13.8%
Skip
18.1%

Total Votes: 94

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.8%
No
29.8%
Skip
7.4%

Total Votes: 94

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
9.6%
Skip
3.2%

Total Votes: 94

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.9%
No
8.5%
Skip
9.6%

Total Votes: 94


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search