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Benetton F/W campaign centers on world of music
04
Jul '13
Whether you are into rock or pop, techno or hip-hop, alternative or classical: indeed, we are all different in our musical tastes. However, the love for music is one passion that unites all people regardless of their background.

United Colors of Benetton’s Fall-Winter 2013 product campaign centers on the world of music to portray how it unifies diversity - of people, identities, cultures and of their many melodies – therein lies our future.

The new campaign features the ‘good vibrations’ of six young talents who represent the best of today’s up and coming fashion and music icons. Through their melodies they express their personality; they share their life experiences and communicate with the world.

“This – says Benetton Group’s Chairman, Alessandro Benetton – is a campaign that unites different cultures and experiences in a melting pot of musical genres. Just like colour, music is a way to express yourself, to communicate your personal feelings, and above all, it is a universal language that everyone understands.”

The campaign is the work of Mikael Jansson, one of today’s top fashion photographers and the creative eye behind memorable advertising campaigns, front covers and spreads for W Magazine, Interview Magazine and various international editions of Vogue, as well as the images of an endless parade of celebrities. Jansonn’s lens captured United Colors of Benetton’s six special ambassadors and transformed their personal interpretations of music, energy and beauty into powerfully evocative images.

Music and fashion’s latest It Girl, Los Angeles-born Sky Ferreira, is an ice-blonde pop legend. She made her debut on MySpace and has written over 300 songs to date, many of which depict her own generation and aspirations. Sky can often be spotted at New York and Paris fashion week, sitting in the front row or deejaying at the after-parties.

Theophilus London, the Trinidad-born Brooklyn-raised rapper, is known worldwide for his genre-bending music and eclectic fashion sense. A true style icon, Theophilus’s stock in the fashion world has rocketed along with his music career.


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