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Adidas 'Originals Blue' line displays lifestyle heritage
Jul '13
The adidas Originals Blue collection is premium apparel and footwear line intertwining adidas's impeccable lifestyle heritage with a luxury street aesthetic.

Mixing functional sport utilitarianism with street attitude, the FW13 collection perfectly combines the two sartorial disciplines by focusing on versatile trainers and clothes.

A sub-cultural edge is thrown into the mix, giving adidas Originals Blue an attitude worthy of any street corner in London, Berlin, Paris, Tokyo or New York.

Prints clash but the colours match; adidas Originals Blue fuse all-over graphics, rock iconology, hip-hop culture, subversive camouflage and pat- terns from the animal kingdom.

Innovative details, such as taped seams and technical zips, and high-tech water-repellent materials keep you on track. Classic basketball uniforms share the court with running gear re-appropriated for inner-city life.


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