Home / Knowledge / News / Apparel/Garments / Bolivia's Enatex set to launch new clothing line 'You'
Bolivia's Enatex set to launch new clothing line 'You'
Jul '13
courtesy: fmbolivia.net
courtesy: fmbolivia.net
Bolivia’s National Public Sector Textile Enterprise Enatex is all set to launch new clothing line ‘You’ for the domestic market, with a production of about 70,000 garments.
The official launch of the new apparel line would take place on July 15 in La Paz, to coincide with the city’s anniversary, Enatex manager Alejandro Zarate said while opening of a new sales agency in the city of Cochabamba.
Subsequently, the new line would be launched in Santa Cruz and Cochabamba, and other cities, which would also involve opening of new stores.
The garments under the ‘You’ line are made of 100 percent cotton and are designed to meet the taste and fashion needs of men, women and children, Mr. Zarate said.
The line consists of various patterns and designs in different colours with buttons and neck styles.
Enatex started operating as a public company a little over a year ago and the firm has already exported garments to Uruguay, Mexico and Brazil.
Enatex, which employs about 1,700 workers, has also signed a US$ 1.5 million agreement to supply eight tons of yarn, 60 tons of fabric and about five containers of clothing to the Cuban market.
At present, about 35 percent of Enatex’s production is meant for domestic consumption. The first clothing line launched in April this year with about 39,000 pieces were sold in less than a month, and subsequently the company has undertaken to produce another 180,000 pieces of apparel.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search