Home / Knowledge / News / Apparel/Garments / Bolivia's Enatex set to launch new clothing line 'You'
Bolivia's Enatex set to launch new clothing line 'You'
Jul '13
courtesy: fmbolivia.net
courtesy: fmbolivia.net
Bolivia’s National Public Sector Textile Enterprise Enatex is all set to launch new clothing line ‘You’ for the domestic market, with a production of about 70,000 garments.
The official launch of the new apparel line would take place on July 15 in La Paz, to coincide with the city’s anniversary, Enatex manager Alejandro Zarate said while opening of a new sales agency in the city of Cochabamba.
Subsequently, the new line would be launched in Santa Cruz and Cochabamba, and other cities, which would also involve opening of new stores.
The garments under the ‘You’ line are made of 100 percent cotton and are designed to meet the taste and fashion needs of men, women and children, Mr. Zarate said.
The line consists of various patterns and designs in different colours with buttons and neck styles.
Enatex started operating as a public company a little over a year ago and the firm has already exported garments to Uruguay, Mexico and Brazil.
Enatex, which employs about 1,700 workers, has also signed a US$ 1.5 million agreement to supply eight tons of yarn, 60 tons of fabric and about five containers of clothing to the Cuban market.
At present, about 35 percent of Enatex’s production is meant for domestic consumption. The first clothing line launched in April this year with about 39,000 pieces were sold in less than a month, and subsequently the company has undertaken to produce another 180,000 pieces of apparel.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Raymond

Apparel/Garments | On 28th Jun 2017

Raymond plans to invest Rs 1,400 crore in Amravati plant

Raymond, Indian textiles and apparel major, has decided to invest Rs...

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

Interviews View All

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Amrit Sethia

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search