Home / Knowledge / News / Apparel/Garments / Indian fashion brand Provogue unveils online shopping
Indian fashion brand Provogue unveils online shopping
11
Jul '13
One of the leading fashion brand of India, Provogue is now all set to tap the online commerce market with its newly launch initiative www.provogue.com, which went live on June 30th.

Based in Mumbai, the Provogue Brand was launched back in 1998 and its products are available across 150 locations in their exclusive brand outlets called “Provogue Studios.” It also offers its merchandise on selective stores in the country like Shopper’s Stop, Lifestyle, Globus, Westside etc.

Ecommerce wouldn’t be a new experience for Provogue as the company was already selling its products on various ecommerce platforms like Jabong, Myntra, Homeshop18 & many other. The company might have earned some profitable business through online offerings, that might be the reason for it to go for a online venture of its own.

Provogue’s webstore will be selling all its merchandise including clothes, watches, sunglasses, & other accessories for both men and women. Provogue, which claims itself as a youth brand, not a teen brand nor an ‘old’ brand, will be targeting consumers in their late 20s means same target audience as it has for offline. The website claims to deliver products all across the country.

It assures to deliver products within 2 days for a major Metro location, a total of 5 days for cities other than metros depending on the location and 14 days for imported products.

For payment all general payment methods are available including COD and it is using Citrus for online payments. For fiscal 2013, Provogue is targeting INR 650 crore in revenue with equal contributions expected from its domestic and export verticals, it is to be seen how its ecommerce launch contributes to its revenues and how its brand image will help it to foster its sales online.

Provogue


Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Stella McCartney, Bolt Threads partner for eco fashion

Fashion designer Stella McCartney has partnered with Bolt Threads for ...

Interviews View All

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X