Home / Knowledge / News / Apparel/Garments / Indian fashion brand Provogue unveils online shopping
Indian fashion brand Provogue unveils online shopping
11
Jul '13
One of the leading fashion brand of India, Provogue is now all set to tap the online commerce market with its newly launch initiative www.provogue.com, which went live on June 30th.

Based in Mumbai, the Provogue Brand was launched back in 1998 and its products are available across 150 locations in their exclusive brand outlets called “Provogue Studios.” It also offers its merchandise on selective stores in the country like Shopper’s Stop, Lifestyle, Globus, Westside etc.

Ecommerce wouldn’t be a new experience for Provogue as the company was already selling its products on various ecommerce platforms like Jabong, Myntra, Homeshop18 & many other. The company might have earned some profitable business through online offerings, that might be the reason for it to go for a online venture of its own.

Provogue’s webstore will be selling all its merchandise including clothes, watches, sunglasses, & other accessories for both men and women. Provogue, which claims itself as a youth brand, not a teen brand nor an ‘old’ brand, will be targeting consumers in their late 20s means same target audience as it has for offline. The website claims to deliver products all across the country.

It assures to deliver products within 2 days for a major Metro location, a total of 5 days for cities other than metros depending on the location and 14 days for imported products.

For payment all general payment methods are available including COD and it is using Citrus for online payments. For fiscal 2013, Provogue is targeting INR 650 crore in revenue with equal contributions expected from its domestic and export verticals, it is to be seen how its ecommerce launch contributes to its revenues and how its brand image will help it to foster its sales online.

Provogue


Must ReadView All

Textiles | On 20th Sep 2017

India needs to double cotton farmers’ income: top official

India needs to double the income of cotton farmers and non-farmers...

Textiles | On 20th Sep 2017

Pakistan seeks more JVs with China: textile minister

The Pakistani Government wants to forge more joint ventures (JVs)...

Apparel/Garments | On 20th Sep 2017

Egypt’s garment exports touch $941 million in 8 months

Egypt's garment exports touched $941 million in the first eight...

Interviews View All

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search