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Fangirl fashion company Her Universe returns to San Diego

12 Jul '13
3 min read

Actress, entrepreneur and Her Universe founder, Ashley Eckstein, announced that her groundbreaking fangirl fashion company will be returning to San Diego Comic-Con International in a big way this year! The convention runs July 18th thru the 21st at the San Diego Convention Center. Eckstein, the voice of Ahsoka Tano on Star Wars: The Clone Wars revealed that Her Universe will be offering daily exclusives at this year's leading pop-culture/media convention creating a fashion shopping experience for fangirls not to be missed.

As with previous year's, the all-new designed Her Universe booth will be found in the Lucasfilm Pavilion, #2913-F, but this time female fans will be able to purchase a wider selection of tee's, tanks, V-necks, dresses, hoodies, leggings and necklaces from not only Star Wars, Doctor Who, Star Trek and Battlestar Galactica but also from the newly announced license with AMC's The Walking Dead.

Offered exclusively on Thursday will be the Dave Filoni-designed "Ahsoka's Choice" shirt. Her Universe is only bringing 100 of this limited edition shirt to the convention and each shirt will come with an autographed photo signed by Dave Filoni and Ashley Eckstein. Launching on Friday will be the popular expanded universe character, Jaina Solo, featured on her own shirt with the amazing art of John VanFleet for the novel Sword of the Jedi. Every purchase of this shirt will receive a free book, Choices of One by Timothy Zahn, courtesy of Del Rey. Only 100 of this v-neck shirt will be offered at SDCC.

Saturday's exclusive will be another popular EU character featured on her own shirt - Mara Jade. As with the Jaina Solo shirt, only 100 will be available at SDCC and will feature the incredible Mara Jade artwork created by Daryl Mandryk for the Choices of One novel by Timothy Zahn! Every purchase of this shirt will receive a free book, Choices of One by Timothy Zahn, courtesy of Del Rey. These three shirts will also be available for purchase online but for a limited time only.

"I was so excited when I found out that I got to use John Van Fleet and Daryl Mandryk's art for our Jaina Solo and Mara Jade shirts," said Ashley Eckstein, "and I am honored that Del Rey would provide us with free books for our fans. Also, I could not be more proud to offer another Dave Filoni exclusive design. The season 5 finale meant so much to us and we felt compelled to capture the moment on a shirt design. We will be giving away 100 signed portraits taken by Joel Aron with the sale of each shirt."

About Her Universe

Her Universe was launched in 2009 by actress and entrepreneur Ashley Eckstein, and her partner, The Araca Group, known as one of the most innovative theatrical production and merchandise companies in the world. Her Universe was created to directly address the expanding market of female fans by entering into its first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories.

Her Universe

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