Home / Knowledge / News / Apparel/Garments / Ladislav Masek to head Icebreaker Eastern Europe division
Ladislav Masek to head Icebreaker Eastern Europe division
17
Jul '13
Ladislav Masek
Ladislav Masek
Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category, announced that Ladislav Masek has been promoted to Icebreaker Eastern Europe Country Manager.

Masek will be responsible for strategically developing and implementing Icebreaker’s wholesale business strategy in Eastern Europe, and integrating Icebreaker´s global retail and eCommerce strategy in the territory. He will be based in Icebreaker’s office in Prague, Czech Republic.

“Ladislav has achieved great results with Icebreaker mainly in Russia and Ukraine, and we look forward to him applying his leadership skills and experience to further promoting Icebreaker across whole Eastern Europe,” said Max Hofbauer, General Manager – Europe of Icebreaker.

“Icebreaker is an unique brand with enormous potential and I am really excited to be a part of the team and to help build business growth and synergy across the Eastern European region,” said Masek.

Masek came to Icebreaker from Mammut, a manufacturer of premium outdoor apparel from Switzerland, and has 14 years experience in the outdoor industry in Eastern Europe.

About Icebreaker

Launched in 1994, Icebreaker was the first company in the world to develop a merino wool layering system for the outdoors. It was also the first outdoor apparel company in the world to source merino directly from growers, a system it began in 1997.

Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children.

Icebreaker


Must ReadView All

Apparel/Garments | On 28th Jul 2017

DuPont launches new stretchable electronic inks, films

DuPont Advanced Materials has announced availability of its newest...

US merchandise trade with India, 2012–16; Courtesy: USITC

Textiles | On 27th Jul 2017

India becomes US’ 9th largest trading partner in 2016

In 2016, India became the United States’ 9th-largest single-country...

Textiles | On 27th Jul 2017

GST will lead to further increase of MMF prices

The Goods & Services Tax (GST) rolled out on July 1, 2017 is not...

Interviews View All

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X