The launch of this store brings the number of ELLE Fashionwear boutiques in the NCR region to five and in India to seventeen. Delivering on the brand’s promise of a quintessentially French experience, the new store recreates the Parisian High Street allure for timeless fashion.
Spread over 1200 square feet, the new ELLE Fashionwear boutique brings in a delicate French connection into every space, right from the store elements to the showcased collections.
The store will retail the latest Summer 2013 line with designs revolving around themes relevant to the season. The Botanical theme unveils a journey to the unexplored dimensions of botanical life. Green is the main colour in this theme with touches of red, yellow and grape purple.
The Summer Party has ultra-feminine summer dresses in soothing pastels as well as rich and bright colours aiming to keep your days as chic as your nights. Add a bit of elegant quirkiness with the Give Me Blue inspiration.
Sport playful prints from the bygone sailing era such as old maps, vintage letters, compass and pocket watches all on a serene spectrum of blue. Feel the warmth of summer with a bright ensemble reflecting the Colour Theory. Pale pastels blend seamlessly with vibrant and bright colours completed by multi-coloured prints and clean textures.
Commenting on the occasion, Ms. Kanika Vohra, Business Head, said, “We are pleased to announce the launch of our first boutique in Gurgaon, marking significant headway in the expansion of our network across the NCR region. We have received an overwhelming response to our offerings from the discerning young women of the city and we are certain this store will be welcomed into the fashion fold with open arms.”
About ELLE Fashionwear:
ELLE fashionwear is a French fashion brand launched in India by Arvind Lifestyle Brands Ltd. that retails women's clothing, shoes and bags. It is owned by the French Lagardére Group that is the parent company of the world's largest selling fashion magazine – ELLE.
ELLE fashionwear is poised to make runway fashion accessible to the coming of age new Indian women. The collections developed have an optimistic, liberal and unique persona and distill the brand values of proximity, open-mindedness, freedom and optimism. The product lines for the Indian market comprise of womenswear, kidswear and accessories.
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