Home / Knowledge / News / Apparel/Garments / John Lewis partners BabyCentre for nursery products
John Lewis partners BabyCentre for nursery products
18
Jul '13
John Lewis announces the launch of its twelve-month partnership with BabyCentre, the #1 site for new and expecting mums online. This is the first time that John Lewis has formed a partnership for their Nursery product category in a move that is designed to firmly establish the brand with pre- and post-birth Mums.

With planning and buying from media agency Manning Gottlieb OMD, the partnership with BabyCentre will see John Lewis target expectant mums with tailored products and advice at key milestones throughout their pregnancy, featuring alongside relevant content on the BabyCentre site, mobile site, and My Pregnancy Today app, and also through stage-based email newsletters.

This will be extended offline by a series of in-store events taking place in Nottingham and London, giving expectant and new mums the opportunity to be part of the BabyCentre experience. Jill Irving, BabyCentre’s health visitor will be on the shop floor to answer questions about life with a newborn, while John Lewis’ nursery advisers will be on hand to offer advice on nursery purchases.

Rachel Swift, Head of Brand Marketing at John Lewis says: “Having a baby is a huge catalyst for change in a woman’s life and the John Lewis offering is designed to support new mums and mums-to-be as they embark on this journey. BabyCentre was a natural partner because of their huge reach amongst expectant mums and an online offering that supports mum every step of the way.

“What’s more, by listening to the BabyCentre community, we will also be able to improve our service to expectant and new mums and tailor it more effectively to their needs.”

Vincent DeLorca, UK General Manager and VP of Global Partnerships at BabyCentre adds: “Combining the John Lewis offering with BabyCentre’s expertise is a really exciting prospect. Over 70% of expectant mums in the UK visit BabyCentre so we are well placed to work closely with John Lewis in order to extend their reach amongst mums-to-be.”


 

John Lewis


Must ReadView All

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Strong exports, consumption fuel growth in Asia: ADB

Textiles | On 16th Dec 2017

Strong exports, consumption fuel growth in Asia: ADB

Economic expansion in developing Asia is likely to accelerate to 6...

Nomura  foresees 7.5% GDP growth for India in 2018

Textiles | On 16th Dec 2017

Nomura foresees 7.5% GDP growth for India in 2018

India's economy is on the cusp of a cyclical recovery and will...

Interviews View All

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Urmil Arya

Sushila International, a well established textile organisation established ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search