Home / Knowledge / News / Apparel/Garments / John Lewis partners BabyCentre for nursery products
John Lewis partners BabyCentre for nursery products
18
Jul '13
John Lewis announces the launch of its twelve-month partnership with BabyCentre, the #1 site for new and expecting mums online. This is the first time that John Lewis has formed a partnership for their Nursery product category in a move that is designed to firmly establish the brand with pre- and post-birth Mums.

With planning and buying from media agency Manning Gottlieb OMD, the partnership with BabyCentre will see John Lewis target expectant mums with tailored products and advice at key milestones throughout their pregnancy, featuring alongside relevant content on the BabyCentre site, mobile site, and My Pregnancy Today app, and also through stage-based email newsletters.

This will be extended offline by a series of in-store events taking place in Nottingham and London, giving expectant and new mums the opportunity to be part of the BabyCentre experience. Jill Irving, BabyCentre’s health visitor will be on the shop floor to answer questions about life with a newborn, while John Lewis’ nursery advisers will be on hand to offer advice on nursery purchases.

Rachel Swift, Head of Brand Marketing at John Lewis says: “Having a baby is a huge catalyst for change in a woman’s life and the John Lewis offering is designed to support new mums and mums-to-be as they embark on this journey. BabyCentre was a natural partner because of their huge reach amongst expectant mums and an online offering that supports mum every step of the way.

“What’s more, by listening to the BabyCentre community, we will also be able to improve our service to expectant and new mums and tailor it more effectively to their needs.”

Vincent DeLorca, UK General Manager and VP of Global Partnerships at BabyCentre adds: “Combining the John Lewis offering with BabyCentre’s expertise is a really exciting prospect. Over 70% of expectant mums in the UK visit BabyCentre so we are well placed to work closely with John Lewis in order to extend their reach amongst mums-to-be.”


 

John Lewis


Must ReadView All

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Rwanda to pay tax of exporters affected by AGOA suspension

Apparel/Garments | On 18th Jun 2018

Rwanda to pay tax of exporters affected by AGOA suspension

Rwanda will take over the tax obligations of its apparel exporters to ...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search