Home / Knowledge / News / Apparel/Garments / Demand for shorter shorts rises as UK temperatures soar
Demand for shorter shorts rises as UK temperatures soar
18
Jul '13
Men are putting their best foot forward and showing more leg than ever before as temperatures across the UK continue to soar.

Sales data released by retailer Debenhams shows that demand for men’s shorts that sit at the top of thighs, rather than knees has shot up by an amazing 156% in the last week.

The trend it seems is spurred on by celebrities as well as the temperature with well-known faces such as TOWIE’s Joey Essex and Mark Wright, Cristiano Ronaldo, Danny Dyer, Olly Murs and One Direction’s Louis Tomlinson preferring the thigh-skimming option.

Spotted on the recent SS14 catwalks of Versace, Emporio Armani, Dolce & Gabbana and Gieves & Hawkes, this is one trend that has definitely made the leap to the great British high street, and looks set to continue.

Men’s chino shorts from Debenhams’ Red Herring range were first launched in March and measure 52cm from waist to hem, whilst the majority of other styles come in at 70cms.

Said Debenhams spokesperson Ed Watson; “We have all heard about the emergence of ‘mankles’ – male ankles peeking out from rolled up trousers. Well, this takes it to the next level.”

“All over the world, British men are renowned for exposing their white knobbly knees during the summer holidays.”

Watson continues, “For the daring few, wearing short shorts can be a liberating experience, particularly when faced with the recent tropic temperatures.”

“We haven’t seen a demand for short shorts as high as this since Wham sparked the trend in the 1980s – we are currently considering whether or not to go even shorter for next summer!”

The retailer has seen a particularly high demand for short shorts in Newcastle, Glasgow and Cardiff.

Debenhams


Must ReadView All

Alliance to form joint entity for safety in factories

Textiles | On 24th Apr 2018

Alliance to form joint entity for safety in factories

On the 5th anniversary of the Rana Plaza Collapse, The Alliance for...

China’s Alibaba partners with Thailand for digital trade

Textiles | On 24th Apr 2018

China’s Alibaba partners with Thailand for digital trade

China’s Alibaba Group recently signed an agreement with the Thai...

ACFTA to benefit Egyptian RMG exports: trade body official

Apparel/Garments | On 24th Apr 2018

ACFTA to benefit Egyptian RMG exports: trade body official

Egypt’s readymade garment (RMG) sector’s exports to African countries ...

Interviews View All

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search