Jul '13
Sales data released by retailer Debenhams shows that demand for men’s shorts that sit at the top of thighs, rather than knees has shot up by an amazing 156% in the last week.
The trend it seems is spurred on by celebrities as well as the temperature with well-known faces such as TOWIE’s Joey Essex and Mark Wright, Cristiano Ronaldo, Danny Dyer, Olly Murs and One Direction’s Louis Tomlinson preferring the thigh-skimming option.
Spotted on the recent SS14 catwalks of Versace, Emporio Armani, Dolce & Gabbana and Gieves & Hawkes, this is one trend that has definitely made the leap to the great British high street, and looks set to continue.
Men’s chino shorts from Debenhams’ Red Herring range were first launched in March and measure 52cm from waist to hem, whilst the majority of other styles come in at 70cms.
Said Debenhams spokesperson Ed Watson; “We have all heard about the emergence of ‘mankles’ – male ankles peeking out from rolled up trousers. Well, this takes it to the next level.”
“All over the world, British men are renowned for exposing their white knobbly knees during the summer holidays.”
Watson continues, “For the daring few, wearing short shorts can be a liberating experience, particularly when faced with the recent tropic temperatures.”
“We haven’t seen a demand for short shorts as high as this since Wham sparked the trend in the 1980s – we are currently considering whether or not to go even shorter for next summer!”
The retailer has seen a particularly high demand for short shorts in Newcastle, Glasgow and Cardiff.
Debenhams
Must ReadView All
Textiles | On 16th Oct 2017
India's garment exports up 24.93% in September 2017
The exports of readymade garments from India in September 2017 was...
Textiles | On 16th Oct 2017
Low GST rate on zari will generate jobs for women: SRTEPC
There will be a rise in the employment for women with the slash in...
Apparel/Garments | On 16th Oct 2017
Consumers may suffer if no assurance to EU workers in UK
Consumers may suffer if the British Government does not quickly offer ...
Interviews View All
Pinkesh Jain
Everflow Petrofils Ltd
‘An innovative technology which India needs desperately is the...
Rahul Bhadani
Looksgud
Navigating through catalogues is a bit hasslesome
Karan Suratwala
Key Textile Accessories Private Limited
Chinese imports are destroying the supply chain
New Delhi-based Jogindra Industries Private Limited provides an assortment ...
Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...
Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...
Lynda Kelly
Suominen Corporation
Suominen Corporation is a manufacturer of nonwovens as roll goods for...
Larry L Kinn
Suominen Corporation
Larry L Kinn, Senior Vice President - Operations Americas of Suominen...
Mohammad Hassan
Biax Fiberfilm
About one in every 20 patients picks up an infection while hospitalised....
Karan Arora
Karan Arora
Bridal couture created with rich Indian heritage, exquisite craftsmanship...
Pranav Mishra
Huemn
Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...
Mike Hoffman
Gildan Activewear SRL
Gildan Activewear, a manufacturer and marketer of branded clothing and...
Recommended
news category
Related Categories:
Do you think the sustainability space has the needed tools and resources available for a business to lead change?
Yes No SkipActive Poll
Do you see sustainability as a route to business growth?
YesTotal Votes: 65
Do you think adopting a sustainable approach will be a profitable move for your business?
Yes No SkipActive Poll
Do you think the sustainability space has the needed tools and resources available for a business to lead change?
YesTotal Votes: 65
Do you want the world to know about your sustainability journey and your business’ environmental footprint?
Yes No SkipActive Poll
Do you think adopting a sustainable approach will be a profitable move for your business?
YesTotal Votes: 65
Thanks for your valuable feedback. Claim your free latest sustainability e-book.
Active Poll
Do you want the world to know about your sustainability journey and your business’ environmental footprint?
YesTotal Votes: 65
E-News Insight
Latest News Update in Your Mail Box.
