jcpenney 'Back to School' in style with Joe Fresh kids

Combined with the best assortment of private, national and exclusive brands and attractions, parents can shop with confidence knowing they have made the most of their back-to-school budget by outfitting their kids in stylish, quality apparel at a great value.

"We've completely revitalized our entire kids department, from making sizes easier to find to improving the quality, fit and styling of our merchandise," said Betsy Schumacher, senior vice president and general merchandise manager for children's at jcpenney. "The addition of Joe Fresh kids is just the start of an inspiring new shopping experience at jcp, which features some of the most respected name brands in apparel, shoes and accessories that will make any kid feel excited about going back to school."

FRESH FASHION FOR KIDS

The bright, versatile collection from Joe Fresh kids, Canada's top kids brand, is now available in the U.S. exclusively at jcpenney. With prices ranging from an $8 tee to a $39 trench coat, Joe Fresh kids incorporates the latest fashion trends into an exciting and affordable collection of high-quality clothing, shoes and accessories that rivals the style and quality found in children's specialty stores.

Joe Fresh kids is available for boys and girls in sizes 4 - 14 as well as baby and toddler. The brand is uniquely merchandised utilizing special fixtures, accent lighting and bold graphics to create distinct shopping environments in nearly 700 stores across the country. Customers can also shop Joe Fresh kids online at jcp.com.

"After launching Joe Fresh in jcpenney stores last March, we are excited to expand this partnership and bring our fresh style at fresh prices to kids across America," said Joe Mimran, creative director of Joe Fresh.

CUSTOMIZATION KITS #MakeItYours

Capitalizing on the personalization trend popular among kids and teens, jcpenney will be offering a free customization kit for every pair of shoes or backpack purchase starting Aug. 1, while supplies last.

Choosing from one of three design kits, each package will include a variety of craft materials to doodle, embellish and stylize their new goods. Kids are encouraged to take photos of their personalized creations and post the images to Instagram or Twitter using the hashtag #MakeItYours. jcpenney will also post fun video clips to Vine, giving viewers ideas and tips for creating their own personal bling.