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jcpenney 'Back to School' in style with Joe Fresh kids

19 Jul '13
5 min read

GIRL POWER BRANDS

Girls shopping jcpenney will find a completely revamped Total Girl collection focused on fashion. She will have fun combining trendy layering pieces with jeans, printed dresses and graphic tees for a new look every day. Also updated with all new styles, fits and washes, The Original Arizona Jean Co. now offers a variety of skinny, jegging and bootcut denim.

In stores, girls will find an extended assortment of plus and slim sizes available in Arizona and Total Girl with even more sizes, fits and finishes available on jcp.com. Moms and daughters shopping for back-to-school will also discover new attractions featuring exclusive designs made just for jcpenney. From lines that feature beloved characters such as Disney's Minnie Mouse to the world-renowned designer of Dreampop by Cynthia Rowley, jcpenney offers girls everything they need to look and feel their best.

BOYS IN ACTION

New for boys this season, jcpenney now offers a full collection of Levi's tees and button-up shirts to go with that ultimate pair of Levi's jeans. Boys will have even more denim and pant options to choose from with an expanded selection of husky sizes in Arizona and XersionTM active wear along with additional extended sizes and styles on jcp.com. Plus, jcpenney has expanded its selection of Nike apparel to include graphic tees, athletic shorts and shoes so parents do not have to shop elsewhere for top performance gear needed for gym or afterschool sports.

SMART LOOKS FOR TEENS

Back-to-school fashion is all about wearing the latest styles. Girls shopping in juniors will find on-trend colors and patterns, quality fabrics and great fits for tremendous value in Arizona denim. Along with favorites like Olsenboye, created by designers Mary-Kate Olsen and Ashley Olsen, Decree and by & by, fashionistas will also enjoy shopping L'Amour Nanette LeporeTM, available exclusively at jcpenney.

This chic, feminine collection by runway designer Nanette Lepore offers cool-girl pieces such as babydoll dresses, printed jeggings and bright, versatile tops and jackets that will be sure to top her shopping list. Young guys into action sports will find an impressive collection of screen tees and other cool threads from Vans, DC, Dickies and Zoo York. With top fashion brands that won't break the bank, teens will feel confident and stylish on their first day of school.

PUMPED UP KICKS

After stocking up on their new tees and jeans, guys and girls will be sure to find the perfect pair of sneakers for the first day of school. jcpenney carries the top shoe brands in the hottest colors from Nike, Converse, Skechers, Vans and more. Whether the activity is running, playing sports, skateboarding or just walking to class, kids will find the coolest kicks for the new school year at jcpenney.

JC Penney

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