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Planet Fashion Grande expands footprint
Jul '13
Planet Fashion Grande is a unit of Planet Fashion a retail initiative of Madura Fashion & Lifestyle. Since its launch in 2011 in Bangalore, Planet Fashion Grande has proven to be a successful business model and has now opened its third store in the country.

A part of the Aditya Birla Group, Madura F&L has been a pioneer in men’s fashion in India, with brands like Louis Philippe, Van Heusen, Allen Solly and Peter England, each of which is a market leader in its segments.

To drive its growth objective, Madura Fashion & Lifestyle recently launched a new format christened `Planet Fashion Grande’, which caters to the requirement of men and women.  The third Planet Fashion Grande in Jayanagar, Bangalore is located on the prime 11th Main High street in 4th Block and was inaugurated on July 4.

The 9,000 sq ft store stands out as a landmark in Jayanagar. Spread across four floors, Planet Fashion Grande has created four distinct segments. The ground floor welcomes you with formal menswear, accessories, sunglasses and international fragrances.

This section houses the best of Louis Philippe, Van Heusen and Peter England. An entire floor is earmarked for casual wear with vibrant and sporty collections from brands such as Allen Solly, LP Sport and Levi’s.

The women’s-wear section is one of its kind in Jayanagar, where an entire floor is exclusively dedicated to ladies wear; offering ethnic wear, western and western formals. The section houses brands such as Seven East, Global Desi and W, with a range of kurtis, churidars, salwar kameez, mix n’ match, ready to stitch materials and drapes.

In addition to this, brands such as AND, Allen Solly and Van Heusen incorporate trendy dresses, skirts, tops, denims and suits for women looking for western attire; besides this, on display is a wide collection of handbags and footwear to coordinate.

Planet Fashion Grande has also created an exclusive Ceremonial section meant for special occasions including weddings. This section has a large collection of suits and blazers for business, casual and for weddings, along with designer sherwanis. For customers particular about exclusive tailoring, there is a section dedicated to suiting and shirting, with an array of national and international brands like Raymonds, Reid & Taylor, Linen Club, Huddersfield, Milano, Vitale Barberis, Soktas, Cotonificio etc.

While most customers prefer to shop at a multi brand atmosphere, they find themselves puzzled by the plethora of brands and choices that most multi-brand stores offer. This insight has been the basis of merchandise planning architecture at the Grande.

Says G S Rajesh, Brand Head, Planet Fashion: “In our store, we only offer the best of merchandise across leading handpicked brands. That is what differentiates us from other retail formats. Customers therefore find it very convenient shopping with us”.

The shopping experience at Planet Fashion Grande is enhanced by staff who have been handpicked and trained to assist customers in buying, specifically for this store. The store boasts of a style consultancy service in tailoring, where an expert will personally attend to customers to advise them on what is appropriate for them.

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Courtesy: India ITME

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