Home / Knowledge / News / Apparel/Garments / UK retail searches on tablets zoom 132% - BRC
UK retail searches on tablets zoom 132% - BRC
22
Jul '13
Total retail search volumes grew 15% in the second quarter of 2013 compared with the same quarter a year earlier. Search volumes on tablet devices outpaced those on any other device, increasing 132% compared with growth on smartphone devices of 66%.

Total search volumes from UK consumers searching overseas retailers increased by 51% in Q2 compared with the previous year. Total search volumes grew fastest for DIY & Gardening, up 32% year-on-year. DIY & Gardening also had the highest growth in search volumes on tablets and smartphones, up by 170% and 81% year-on-year, respectively.

Growth in search volumes on tablets and smartphones were at their highest on the weekend before the Wimbledon Championships.

Helen Dickinson, Director General, British Retail Consortium, said: “This quarter’s search data backs up the trends we have been seeing in the BRC’s Retail Sales Monitor, with increases in interest in clothing brands and garden products.

"As the weather has improved, these have been popular categories, and with the continuing increase in the use of mobile devices to perform these searches, we may well be seeing customers researching new wardrobe and garden purchases while outdoors enjoying the sunshine.

“These results also show the changes the internet is bringing to the international retail market. The considerable increase this month in the number of UK consumers searching overseas retailers show that barriers are increasingly being broken down. UK retailers are already responding well to these changes and will be keen to continue seeing equivalent increases in overseas customers searching them out.”

Peter Fitzgerald, Retail Director, Google, said: “The second quarter saw strong sustained growth in retail queries. Traditionally this is a strong quarter for DIY & Gardening retailers, a trend we saw repeated this year, fueled by some fair weather and three bank holidays.

"Pureplay retailers in particular regained their growth, responding to the pressure of multichannel retailers in the online space. International interest remains a strong lever for our homegrown retailers with fast-growing regions such as South America and Asia providing much of this increase. UK interest in overseas brands however, has really peaked this quarter driven in particular by interest in US brands.

“The growing multi-screening phenomenon across the UK - where people use their connected devices whilst watching TV - is also reflected in the growth in queries coming from tablets and smartphones.”

Search Volume Breakdown - Monthly (Year-on-year % change)

-Total retail search volumes growth was 17% in April compared with the same period a year earlier. This was higher than the growth in June of just 13%.

-Retail search volumes on tablet devices were highest in April 2013, up 143%.

-Growth of retail search volumes on smartphone devices was strongest in May, up 69% compared with 64% in June.

Must ReadView All

L-R Manish Singhai, COO, Peter England; Vinai Kumar Saxena, chairman, KVIC; Ashish Dikshit, business head, ABFRL and Anshu Sinha, CEO, KVIC while signing agreement. Courtesy: ABFRL

Textiles | On 24th May 2017

Aditya Birla & KVIC enter into a strategic partnership

Aditya Birla Fashion and Retail Ltd (ABFRL) and Khadi and Village...

Courtesy: Jabong

Apparel/Garments | On 24th May 2017

Jabong Mood Store redefines online shopping in India

Jabong, India's leading online fashion retailer, has launched the...

Textiles | On 24th May 2017

Starlinger unveils FX 8.0 circular loom for fabric making

Starlinger, a leading supplier of machinery for woven plastic...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search