Home / Knowledge / News / Apparel/Garments / UK retail searches on tablets zoom 132% - BRC
UK retail searches on tablets zoom 132% - BRC
22
Jul '13
Total retail search volumes grew 15% in the second quarter of 2013 compared with the same quarter a year earlier. Search volumes on tablet devices outpaced those on any other device, increasing 132% compared with growth on smartphone devices of 66%.

Total search volumes from UK consumers searching overseas retailers increased by 51% in Q2 compared with the previous year. Total search volumes grew fastest for DIY & Gardening, up 32% year-on-year. DIY & Gardening also had the highest growth in search volumes on tablets and smartphones, up by 170% and 81% year-on-year, respectively.

Growth in search volumes on tablets and smartphones were at their highest on the weekend before the Wimbledon Championships.

Helen Dickinson, Director General, British Retail Consortium, said: “This quarter’s search data backs up the trends we have been seeing in the BRC’s Retail Sales Monitor, with increases in interest in clothing brands and garden products.

"As the weather has improved, these have been popular categories, and with the continuing increase in the use of mobile devices to perform these searches, we may well be seeing customers researching new wardrobe and garden purchases while outdoors enjoying the sunshine.

“These results also show the changes the internet is bringing to the international retail market. The considerable increase this month in the number of UK consumers searching overseas retailers show that barriers are increasingly being broken down. UK retailers are already responding well to these changes and will be keen to continue seeing equivalent increases in overseas customers searching them out.”

Peter Fitzgerald, Retail Director, Google, said: “The second quarter saw strong sustained growth in retail queries. Traditionally this is a strong quarter for DIY & Gardening retailers, a trend we saw repeated this year, fueled by some fair weather and three bank holidays.

"Pureplay retailers in particular regained their growth, responding to the pressure of multichannel retailers in the online space. International interest remains a strong lever for our homegrown retailers with fast-growing regions such as South America and Asia providing much of this increase. UK interest in overseas brands however, has really peaked this quarter driven in particular by interest in US brands.

“The growing multi-screening phenomenon across the UK - where people use their connected devices whilst watching TV - is also reflected in the growth in queries coming from tablets and smartphones.”

Search Volume Breakdown - Monthly (Year-on-year % change)

-Total retail search volumes growth was 17% in April compared with the same period a year earlier. This was higher than the growth in June of just 13%.

-Retail search volumes on tablet devices were highest in April 2013, up 143%.

-Growth of retail search volumes on smartphone devices was strongest in May, up 69% compared with 64% in June.

Must ReadView All

Apparel/Garments | On 18th Jan 2017

Government considering 100% FDI in single brand retail

The Government of India is looking at allowing 100 per cent foreign...

Courtesy: Walmart

Apparel/Garments | On 18th Jan 2017

Walmart to create 34,000 new jobs in the US

The world’s biggest retailer and also the biggest US private sector...

Courtesy: UN Department of Public Information

Textiles | On 18th Jan 2017

World economy expanded by just 2.2% in 2016: UN

The world economy expanded by just 2.2 per cent in 2016, the slowest...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search