UK retail searches on tablets zoom 132% - BRC

-The growth rate of tablet searches outpaced those for smartphone retail searches in every sector of retail.

-Total retail search volumes growth was highest in the DIY/Gardening, homewares, footwear, and food and drink sectors. 

-DIY/Gardening, Homewares and Footwear were the three fastest growing sectors on both smartphone and tablet devices.

-Total retail search volumes growth was lowest in the consumer electronics and leisure goods sectors.

United Kingdom Focus

-London accounted for 35% of total retail searches in the second quarter of 2013, down from 37% in the previous quarter.

-In the second quarter, the proportion of retail searches for the South of England and the Midlands increased by 1% compared with the first quarter of 2013.

-In the second quarter of 2013, the number of UK consumers searching for overseas retailers rose by 51% compared with the same quarter last year, up from 18% in the previous quarter.

-The number of overseas consumers searching for UK-based retailers rose 16% in the second quarter of 2013 compared with the same period last year, unchanged from the previous quarter.

-The map shows the changes in the number of retail-related searches for UK sites generated from Brazil, Russia, India and China. Brazil showed the highest rate of growth from those emerging markets growing by 319%, followed by Russia (30%). China and India both reported a decline in retail search volumes of -13%.

-A number of other countries also demonstrated considerable rates of growth in UK retail searches including Vietnam (84%), Columbia (60%), Ecuador (59%), Argentina (54%), Germany (45%), Netherlands (43%), Cambodia (31%) and Indonesia (22%).

British Retail Consortium