Bare necessities to launch Jockey online boutique

The new boutique features an incredible selection of Jockey's best products for women and men. Most importantly, if you haven't seen Jockey lately, you're going to be amazed by the boutique's selection of new innovations and array of trusted favorites.

While traditional styles like their Jockey Classics and Jockey Elance Collections are still huge hits for both men and women, Bare Necessities' new boutique also features more modern Jockey fits like their Cheekies collection for women, and their odor-fighting high-performance Jockey Sport underwear for men, which is currently backed by a national TV ad campaign.

Contributing to their more modern mindset, Jockey has also partnered with stylist and fashion icon Rachel Zoe to help promote their comfortable shapewear and sexier new panty styles. Rachel also happens to love Jockey, and has many favorite styles which can also be found on BareNecessities.com. "Amazing styles start with what's underneath. And underneath it all I prefer, Jockey," says Rachel Zoe.

Bare Necessities' new Jockey boutique is also a digital experience, featuring multiple videos, interactive product elements, and the new Jockey national TV ad. The boutique launches on www.barenecessities.com/Jockey beginning July 23, 2013, featuring a total of over 150 incredible products from Jockey.

With 15 years of experience in the intimate apparel industry, www.barenecessities.com has gone through extensive research on what's available in the market, listening to what men and women want, and making it readily available to them. Jockey is one brand Bare Necessities feels strongly about, because they know their customers want both the classic styles they know and love, as well as innovative new styles that fit their modern lifestyle.

Bare Necessities is the largest online specialty retailer of women's and men's branded and designer intimate apparel and lingerie. Since 1998, Bare Necessities has featured bras ranging from band size 28 to 56 and cup sizes AA to N, as well as a variety of other products up to a size 6X and 24W, including one of the best selections of shapewear, hosiery, swimwear, and shaping clothing for average, full-busted, and plus-size women. 

Bare Necessities