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Alvanon to launch Intimate/Swim Form at Sourcing at Magic
24
Jul '13
A new technical fit mannequin that mimics the fit of lingerie and swimwear on real women will be introduced by Alvanon, Inc., The Apparel Fit Expert, at Sourcing at Magic, August 19 – 21, Las Vegas, LVH Hotel and Mandalay Bay Convention Centers. At the show, Alvanon will exhibit its new Intimate/Swim Form at The Buzz Boutique Booth #51732.

The New Alvanon Intimate/Swim Form

Alvanon’s new Intimate/Swim Form enables designers, manufacturers and retailers to create and market intimate apparel and swimwear that fits more women more consistently, while achieving greater comfort and customer satisfaction.

At 15% softer than Alvanon’s standard soft mannequins, the new soft memory foam form approximates the softness of the human body for a more realistic fitting of compression wear fabrics.

“Previous generations of mannequins were not as soft and did not accommodate the underwire and bust fit very well,” says Alvanon President Ed Gribbin. “For that reason, designers could not  assess fit on a mannequin with a desired degree of accuracy.  The Intimate/Swim Form’s new softer material more accurately imitates the fit of intimate apparel and swimwear on a real human.”

Gribbin adds that prior to the introduction of the new form, designers often relied on human models located at different points along a manufacturer’s supply chain. The lack of consistency in various models’ shapes undermined the designer’s achieving a desired fit.

The new form enables designers to ensure that the same exact form fit dimensions appear at every point along the supply chain. This reduces the iteration of samples and cuts costs associated with hiring human models.

The form is available in the full torso style with a widened crotch for ease of creating tops and bottoms, with the option of having it freely stand on a table top or hang from the included full form stand. The form series is offered in traditional sizing that ranges from 34 to 36, B and C Cup.

About Alvanon Inc.

Founded in 2001, the Alvanon Group of companies is the global leader in providing full service, integrated fit solutions for the apparel industry. 

From its head office in New York, operations center in Hong Kong and operating offices in the UK and Germany, Alvanon provides customised fit strategies and product development tools to the world’s leading fashion brands, retailers, lingerie, swimwear, sportswear, mail order and corporate clothing suppliers. 

Alvanon’s fit offer combines the world’s largest database of 300,000 body scans with the unparalleled expertise, products and services provided by a team of over 70 dedicated sizing and body shape professionals.

Alvanon


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