Home / Knowledge / News / Apparel/Garments / New technologies help apparel retailers attract shoppers
New technologies help apparel retailers attract shoppers
29
Jul '13
Several apparel retailers worldwide are adopting various ways to attract consumers from both local and international markets. According to the clothing retailers, technology plays a vital role in retailing.

In an interview with fibre2fashion, Mr. Paul Kendrick, marketing director of JD Williams Group, said, “We believe that technology will have a huge part in retailing, for instance we will know when a customer is a few yard away from one of our stores and a text offer can be sent to their handheld device. Same can be applied to advertisements on TV that will be tailored to who is watching. ”

“Apparel retailers need to develop a better understanding of whom their customers are – almost on in an individual way,” he adds.

Mr. Clary Jeffrey, co-founder and owner of Loincloth Los Angeles, says, “It seems as though the forefront of progressive retail is the recent boom in subscription based sites that have found different ways to offer a curated shopping experience to their customers.”

“Device apps are popping from retailers of all sizes and clothing brands like Uniqlo have created social apps that allow customers to share their looks and personal style. Mobile apps are also expected to take over in the next few years,” he informs.

Moreover, Gilt and Jack Threads have been the leaders of the flash model where they email daily curated sales to their subscribers. Fab.com has recently taken it to the next step and introduced a social media shopping platform where users follow lifestyle products and only receive emails based on interest.

Furthermore, several e-commerce clothing retailers have adopted online marketplaces models that allow brands to reach customers and to sell products internationally as an emerging brand rather than being confined to the local market. This is likely to change shopping trends.

Fibre2fashion News Desk - India

Must ReadView All

President Donald Trump; Courtesy: White House

Textiles | On 23rd Jan 2017

US textile industry eager to work with President Trump

The US textile industry is eager to work with President Donald Trump...

Textiles | On 23rd Jan 2017

LyondellBasel expands Texas plant ethylene capacity

US based producer of petrochemicals and speciality chemicals...

Textiles | On 23rd Jan 2017

China’s cotton imports down 39% in 2016

China’s total cotton imports declined by 39.1 per cent to ...tons in...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search