Home / Knowledge / News / Apparel/Garments / Wrangler sponsors CEAT Mtv 'Chase the Monsoon' biking trip
Wrangler sponsors CEAT Mtv 'Chase the Monsoon' biking trip
30
Jul '13
Wrangler, the American outdoor denim brand known for its stylish and comfortable, yet rugged denims is the official style partner for CEAT Mtv ‘Chase the Monsoon’, an on-air and digital property with an exciting 21 day biking road trip from Pondicherry to Mumbai.

The contestants will be styled in Wrangler’s stylish Water Repellent Denim, Tough Gear – Abrasion Resistant Denim and biking graphic tees as they ride from Pondicherry to Mumbai.

The 4 teams comprising of 8 bikers will share the experiences of their eventful journey online every day. To earn points and money for their journey contestants will have to perform tasks and interact with the social media audience to win their support. The points get doubled if you are in a particular city the day it rains.

These stylish Water Repellent denims from Wrangler protect the wearer from moderate rain, snow, muddy slush from puddles or tea spills during a stop at a highway dhaba. Moreover, these denims which are popular among India bikers can be washed easily as they are water repellent but not water proof. Once the denim is soaked in water it can be washed; and when ironed, the water repellency improves.

About Wrangler:

The heritage of Wrangler goes back literally a hundred years to 1904 when its original manufacturers - the Blue Bell Company was founded. Since then, Wrangler continues to inspire freedom, independence and self-reliance in its wearers.

Wrangler was the first modern day five pocket jeans to be test-fitted and endorsed by real-life cowboy rodeos. The brand in India has come a long way, from a cowboy image it has today truly evolved to an “Urban Cowboy” image which is contemporary, fashionable yet rugged.

Wrangler

Must ReadView All

President Donald Trump; Courtesy: White House

Textiles | On 23rd Jan 2017

US textile industry eager to work with President Trump

The US textile industry is eager to work with President Donald Trump...

Textiles | On 23rd Jan 2017

LyondellBasel expands Texas plant ethylene capacity

US based producer of petrochemicals and speciality chemicals...

Textiles | On 23rd Jan 2017

China’s cotton imports down 39% in 2016

China’s total cotton imports declined by 39.1 per cent to ...tons in...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search