Home / Knowledge / News / Apparel/Garments / French luxury swimwear brand to launch womenswear line
French luxury swimwear brand to launch womenswear line
30
Jul '13
French luxury men’s swimwear and beachwear brand Vilebrequin, after launching a capsule collection for women last summer, is set to launch a 30-piece line of women’s swimwear and ready-to-wear in November, 2013.
 
The luxury brand founded by Fred Prysquel in 1971 in Saint-Tropez, France, has been supplying boys and men’s swimwear and beachwear since 40 years and forayed into the women’s wear this summer to try and test if it could tap the womenswear market too.
 
The collection would include sweaters, linen pants, dresses and Vilebrequin’s classic Bermuda shorts with feminine cuts for women as well as accessories for girls. 
 
The move into womenswear comes a year after the G-III apparel group acquired the brand from Netherlands based private equity fund, Fashion Fund I.B.V for approximately US$ 106.2 million.
 
Vilebrequin sells its products through a network of 185 owned and franchised specialty retail stores and shops as well as through select wholesale distribution.
 
The Brand generates around 25 percent of its overall sales in the US and plans to set up its first pop-up store in Beijing, China, by September, 2013, and would be opening stores in Paris and Singapore in 2014.
 
Currently, the brand has stores at several fashion capitals, including Saint-Tropez, London, New York and Rome.
 

Fibre2fashion News Desk - India


Must ReadView All

AAFA hails passage of Miscellaneous Tariff Bill in US House

Apparel/Garments | On 24th Jan 2018

AAFA hails passage of Miscellaneous Tariff Bill in US House

The American Apparel & Footwear Association (AAFA) has applauded the...

India’s yarn, fabrics, made-ups imports rise 20% in Dec

Textiles | On 24th Jan 2018

India’s yarn, fabrics, made-ups imports rise 20% in Dec

India’s imports of yarn, fabrics and made-up articles during December ...

India’s Liberty Shoes plans adding 50 stores by 2019

Apparel/Garments | On 24th Jan 2018

India’s Liberty Shoes plans adding 50 stores by 2019

Indian footwear major Liberty Shoes is preparing to open about 50...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Urmil Arya

Sushila International, a well established textile organisation established ...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search