Home / Knowledge / News / Apparel/Garments / People increasingly buying clothing online: Reports
People increasingly buying clothing online: Reports
31
Jul '13
More and more people across the world are turning to online purchase of clothing and accessories, to save on time and mobility expenses or to browse through a wider range of products across different brands and labels.
 
On the other hand, companies are looking ahead to the online space as an effective means of gaining more global recognition and enhancing their clientele and sales in overseas markets at an economical cost.
 
According to the “Global Clothing B2C E-Commerce Report 2013” released by Hamburg-based secondary market Research company yStats.com, clothing tops the list of items purchased online across the globe.
 
Talking about Europe, online clothing sales grew by 20 percent during last year, while in Germany it grew by about 33 percent over the previous year. Among the countries in Eastern Europe, online clothing sales in Russia grew by over 40 percent, totalling to around one-fifth of total online sales. 
 
In the Asia-Pacific region, the apparel segment topped online shopping list in Japan and South Korea, last year. In China too, this segment is growing at a double-digit growth rate, with female buyers predominantly ruling the market.
 
In Australia, apparel turned out to be the second most bought product in online sales during 2012.
 
In the US, apparel and accessories was ranked as the second highest selling item in online sales during 2012, and is expected to post a double digit growth during the current year. 
 
In Brazil, clothing was the fourth most popular segment in online sales last year, while in Latin American countries like Peru, Venezuela, Colombia and Uruguay too, it ranks high in popularity.
 
A separate study undertaken by the Free Market for Latin America shows that online clothing and accessories sales in Latin America grew by 55 percent during first half of the current year, as compared to 2011. 
 
As per the survey, fashion and accessories items are the 3rd most sought after item by Colombians in online shopping and hence several companies have already entered or are gearing up to enter this online space to make the most out of this new opportunity. 
 
In order to boost their online sales, nowadays companies are trying to add more and more attributes to their online sales like trials at home, alterations, and exchange and refund policies to help buyers leave back their zeal for shopping in a mall or big outlets.
 
Brands are also trying to provide utmost details of their pieces and even facilitate comparisons online to attract more buyers. 
 

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 24th Jan 2017

Textile industry demands relaxation of laws from Budget

The upcoming Union Budget 2017-18 should focus on relaxing certain...

President Donald Trump; Courtesy: White House

Textiles | On 24th Jan 2017

US sets ball rolling for withdrawal from TPP

President Donald Trump has set the ball rolling for withdrawal of the ...

Textiles | On 24th Jan 2017

Indian cotton consumption estimated at 290 lakh bales: CAI

The domestic consumption of cotton during the crop season 2016-17...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search