Home / Knowledge / News / Apparel/Garments / American Eagle unveils first denim runway 'Rock Your Walk'
American Eagle unveils first denim runway 'Rock Your Walk'
31
Jul '13
American Eagle Outfitters, Inc. launches its Fall 2013 "Project Live Your Life" campaign with the debut of "Rock Your Walk," a seamless series of videos celebrating real people's individual style in the latest collection of American Eagle jeans.

To celebrate the launch, the brand unveiled the debut "Rock Your Walk" video at their Times Square store last night, July 30th, featuring runway cameos by fashion influencers including actresses Jamie Chung, Jessica Szohr and Shenae Grimes, style bloggers Bryan Yambao (Bryanboy), Christina Caradona (Trop Rouge) and Natalie Suarez (Natalie Off Duty), TV host and fashion journalist Louise Roe, celebrity stylists Johnny Wujek and Dani Stahl and trendsetters and DJs Hannah Bronfman and Brendan Fallis, among others.

The "Rock Your Walk" initiative is a progression of the brand's ongoing "Live Your Life" campaign that first debuted in Fall 2012 and has since evolved into video format.

In partnership with the music discovery application Shazam, as an added layer to the multimedia experience, the national "Rock Your Walk" commercial spot will feature an exclusive remix of Bruno Mars' hit song "Treasure." The original version of the song will be available for free download when viewers use Shazam during the commercial airing from August 9th through August 25th.

"'Rock Your Walk' is a way for our fans to leave their digital footprint behind and be a part of our on-going 'Live Your Life' campaign. We're constantly inspired by our customers," said Michael Leedy, Chief Marketing Officer, American Eagle Outfitters, Inc. "Our 'Live Your Life' campaign has been a huge success because it resonates with our customers desire to tell their story and express their optimistic, individual style."

About American Eagle Outfitters, Inc.

American Eagle Outfitters, Inc. is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfitters and Aerie brands. The company operates more than 1,000 stores in North America, and ships to 81 countries worldwide through its websites.

American Eagle Outfitters

Must ReadView All

Textiles | On 7th Dec 2016

New Texprocil chairman bats for increased UPI adoption

Ujwal Lahoti, the new Cotton Textile Export Promotion Council...

RBI Governor Urjit Patel addressing a press conference. Courtesy: Youtube

Textiles | On 7th Dec 2016

Defying expectations, RBI keeps repo rate unchanged

Defying market expectations, the Monetary Policy Committee (MPC) of...

The new OJ 59/1 B. Courtesy: Karl Mayer

Textiles | On 7th Dec 2016

Karl Mayer unveils new LACE.EXPRESS model for apparel

Germany’s leading textile machinery firm, Karl Mayer, has launched a...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search