Home / Knowledge / News / Apparel/Garments / American Eagle unveils first denim runway 'Rock Your Walk'
American Eagle unveils first denim runway 'Rock Your Walk'
31
Jul '13
American Eagle Outfitters, Inc. launches its Fall 2013 "Project Live Your Life" campaign with the debut of "Rock Your Walk," a seamless series of videos celebrating real people's individual style in the latest collection of American Eagle jeans.

To celebrate the launch, the brand unveiled the debut "Rock Your Walk" video at their Times Square store last night, July 30th, featuring runway cameos by fashion influencers including actresses Jamie Chung, Jessica Szohr and Shenae Grimes, style bloggers Bryan Yambao (Bryanboy), Christina Caradona (Trop Rouge) and Natalie Suarez (Natalie Off Duty), TV host and fashion journalist Louise Roe, celebrity stylists Johnny Wujek and Dani Stahl and trendsetters and DJs Hannah Bronfman and Brendan Fallis, among others.

The "Rock Your Walk" initiative is a progression of the brand's ongoing "Live Your Life" campaign that first debuted in Fall 2012 and has since evolved into video format.

In partnership with the music discovery application Shazam, as an added layer to the multimedia experience, the national "Rock Your Walk" commercial spot will feature an exclusive remix of Bruno Mars' hit song "Treasure." The original version of the song will be available for free download when viewers use Shazam during the commercial airing from August 9th through August 25th.

"'Rock Your Walk' is a way for our fans to leave their digital footprint behind and be a part of our on-going 'Live Your Life' campaign. We're constantly inspired by our customers," said Michael Leedy, Chief Marketing Officer, American Eagle Outfitters, Inc. "Our 'Live Your Life' campaign has been a huge success because it resonates with our customers desire to tell their story and express their optimistic, individual style."

About American Eagle Outfitters, Inc.

American Eagle Outfitters, Inc. is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfitters and Aerie brands. The company operates more than 1,000 stores in North America, and ships to 81 countries worldwide through its websites.

American Eagle Outfitters


Must ReadView All

Apparel/Garments | On 26th Jun 2017

GSTN registration reopens

E-commerce operators and TDS (tax deducted at source) deductors can...

Textiles | On 26th Jun 2017

Expedite release of ROSL pending claims: TEA to Centre

The Tiruppur Exporters' Association (TEA) has again urged Union...

Textiles | On 26th Jun 2017

'Export promotion schemes to continue under GST regime'

The export promotion schemes will continue under GST regime, said...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search