With a touch of class. Women's items will be available in 18 different styles and approximately 90 colors and patterns, priced from just 1,990 yen in Japan. UNIQLO is also offering cashmere items for men and women in 42 styles and approximately 330 colors and patterns, priced from just 1,500 yen in Japan.
Securing Global Supplies of Raw Silk for the First Time, Expanding Cashmere Availability
Until now UNIQLO's silk apparel has been available only from its global flagship stores and large retail locations because top grades of the material are so scarce. In Japan, the company had to limit sales of cashmere items in 2010 to select stores because of supply issues. UNIQLO has new partnerships with world-class silk and cashmere producers to maintain steady supplies.
Purple Fashion Editor Olivier Zahm Showcasing LifeWear Lifestyles as Visual Director
The visual director for the silk and cashmere marketing campaign is Olivier Zahm, editor of France's Purple Fashion magazine. He is presenting new UNIQLO perspectives by capturing the elegance that silk and cashmere can add to daily life. He selected flowers as the main aesthetic motif for the silk line to symbolize feminine beauty. For the cashmere line, chairs serve as the core visual element to convey the sensual feeling of the material.
British fashion model Lily Donaldson is promoting the silk collection, while American actress Chloe Sevigny is modeling the women's cashmere range. World-renowned photographer Ryan McGinley is overseeing visuals as the photographer of the campaigns as well as modeling for the men's cashmere collection.
UNIQLO seeks to popularize its LifeWear concept by offering world-class silk and cashmere garments at affordable prices. LifeWear is about wearers adapting clothing to their lives rather than the reverse. LifeWear fulfills all of the rigorous, practical demands of the UNIQLO customer of today.
But LifeWear leaves nothing to chance, and none of its garments are disposable 'fast fashion.' UNIQLO's clothing is made for life, in both senses of the term. Based on this concept, UNIQLO launched distinct design projects for all 12 core categories of its 2013 fall winter collection to blend their apparel perfectly when worn together and cater to constantly evolving lifestyles and tastes.
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