The brand will be targeting the 18 – 28 year old market with a primary focus on the 18 – 23 year olds offering affordable menswear. From the North of England, the label instils a sense of freedom, raw attitude and individualistic style.
The new Spring Summer ’14 range draws inspiration from convict work crews known as “Chain gangs”. Named “Chained Reaction”, this creative direction is inspired by inmate workers sympathetic to each other whilst chained together working to a common goal.
The aesthetic of colour detailing, faded denim, dungarees, worker’s style, denim washes, contrast stripes and graphics from the new range – all personify ‘Chained Reaction’.
Judge & Jury introduces an innovative line of shirts, shorts, sweats, jackets, tops, caps, bags, along with an impressive denim range for this season. Fresh colour usage of earthy pastels, diluted indigos and vibrant detail are a key new design inspiration.
New washes are introduced across denim that includes:
- Acid wash
- Bleached wash
- Rust wash
- Garage wash
Surface graphic are a strong element to the range with a variety of camouflage and stripes which narrate a story of the season’s inspiration.
Judge & Jury is being strategically positioned through a strong creative retail plan offering on-trend relevant product, in-store support and cooperative retail communication. The brand aims to open new retail doors across department stores, chain stores, internet and catalogue retail after the initial phase of targeting key independents.
Judge & Jury is a young, bold brand that encapsulates everything about freedom and attitude. With a denim credibility, this season’s collection celebrates assured saavy style combined with quality apparel.
Judge & Jury
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