Home / Knowledge / News / Apparel/Garments / J C Penney appoints Debra Berman SVP of Marketing
J C Penney appoints Debra Berman SVP of Marketing
Aug '13
J. C. Penney Company, Inc. announced the appointment of Debra Berman as senior vice president of marketing, effective Aug. 2.

In this role, Berman will be responsible for leading the Company's marketing efforts with a focus on revitalizing the jcpenney brand, building its brand architecture and communicating the jcpenney brand promise. Berman will join the Company's executive board, reporting to Myron E. (Mike) Ullman, III, chief executive officer for jcpenney.

"Debra Berman is an enormously talented marketing executive, and her desire to join the jcpenney team is a testament to our brand and its potential," said Myron E. (Mike) Ullman, III, chief executive officer for jcpenney.

"Her broad experience and success as a marketing strategist for major consumer brands make her the ideal leader to help us continue to reconnect with our core customer through effective promotions and campaigns that will increase excitement and loyalty now and over the long term."

Ms. Berman said, "There is huge opportunity to remind America's families why it is so great to shop at jcpenney while attracting new customers to the brand. This can be achieved through targeted campaigns that creatively highlight our unique and authentic combination of style, quality and value. I am eager to begin working with Mike and the entire team to restore jcpenney's place as an iconic destination for customers for important occasions and all the times in between."

Berman comes to jcpenney from Kraft Foods Group, where she was vice president, marketing strategy and engagement, directing global brand strategy and customer engagement for all Kraft-owned brands and leading Kraft's marketing communications Center of Excellence.

Prior to joining Kraft in 2009, Berman spent nearly five years as strategic planning director at DDB Advertising, and before that held senior strategy planning roles at Sterling Brands, Young & Rubicam and Swander Pace and Company. Earlier in her career, she progressed through roles of increasing responsibility at advertising firms JWT, Saatchi & Saatchi and Lintas.

About jcpenney:

J. C. Penney Company, Inc., one of the nation's largest apparel and home furnishing retailers, is dedicated to becoming America's preferred retail destination for unmatched style, quality and value. Across 1,100 stores and at jcp.com, customers will discover an inspiring shopping environment that features the most sought after collection of private, national and exclusive brands and attractions. 

JC Penney

Must ReadView All

Apparel/Garments | On 21st Oct 2016

China’s garment retail sales grow 7.2% in Jan-Sept ’16

Retail sales of garments, footwear, hats and knitwear of Chinese...

Mike Preston, executive director of the Arkansas Economic Development Commission (AEDC), signing MoU with Tang from Suzhou Tianyuan Garments company. Courtesy: Government of Arkansas

Apparel/Garments | On 21st Oct 2016

Suzhou Tianyuan to open $20 mn garment factory in US

Suzhou Tianyuan Garments company, a Chinese manufacturer of casual...

Textiles | On 21st Oct 2016

Pakistan’s textile exports fall 5.96% y-o-y in Q1 FY17

The value of textile and garment exports made by Pakistan decreased...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search