INVISTA, one of the world’s largest integrated producers of polymers and fibres and owner of the LYCRA brand, has been announced as the headline sponsor of Moda Lingerie & Swimwear trade show for the 5th consecutive season.
With a key focus on the XTRA LIFE LYCRA fibre brand, the team from INVISTA will be present at Moda, which will be held at Birmingham NEC from 11th – 13th August 2013.
Visitors will have the opportunity to learn about XTRA LIFE LYCRA fibre, a key focus of INVISTA’s presence at this year’s show, through event signage around the event and information on the official website and Moda show guide. This focus will include support of exhibiting brands such as Speedo, Freya, Anita and Miraclesuit who all use XTRA LIFE LYCRA fibre in their swim collections and are supported with branded banners or postcards.
Attendees will also be able to visit the LYCRA fibre information point, located at Hall 17-E8, for further information and to see products showcased from the brands. Michele Duncan, Marketing Account Manager for Intimate Apparel and Swimwear, Claire O’Neill, Marketing Account Manager for Legwear and Sandra Coates, Marketing Assistant will all be in attendance to offer information on the LYCRA fibre products available for different end-uses, as well as advice with sourcing and branding.
This year’s Moda is set to be an exciting one for INVISTA, as they will also be joining forces with Speedo to host a joint seminar in the Moda Retail theatre to explain the amazing benefits of XTRA LIFE LYCRA fibre in the fabulous new Speedo Sculpture collection.
“We’re extremely proud to be sponsoring Moda once again, and as the UK's national show for the intimate apparel and swimwear industries we feel it is the perfect fit for INVISTA and the XTRA LIFE LYCRA fibre brand,” says Michele Duncan, INVISTA’s Marketing Account Manager.
“The show is a great opportunity for us to connect with and introduce our fibre to all the people who are important to our business and we hope to do that through our event signage and show guide information. Key members of the INVISTA team will also be available to talk to at our LYCRA fibre Information Point, allowing us to answer any questions and provide further information on our fibre and brands.”
As well as addressing common problems in swimwear quality, such as thinning material and shape loss, one key area where XTRA LIFE LYCRA fibre makes a notable difference to performance and lifespan of swimwear is in combatting the effects of chlorine.
Swimming pool chemicals rapidly deteriorate fibres, affecting the longevity of swimwear, and sunscreen accelerates the problem even further. But XTRA LIFE LYCRA fibre resists chlorine longer than unprotected elastane, allowing garments to keep their shape.