Home / Knowledge / News / Apparel/Garments / Invista to sponsor Moda Lingerie & Swimwear trade shows
Invista to sponsor Moda Lingerie & Swimwear trade shows
07
Aug '13
INVISTA, one of the world’s largest integrated producers of polymers and fibres and owner of the LYCRA brand, has been announced as the headline sponsor of Moda Lingerie & Swimwear trade show for the 5th consecutive season.

With a key focus on the XTRA LIFE LYCRA fibre brand, the team from INVISTA will be present at Moda, which will be held at Birmingham NEC from 11th – 13th August 2013.

Visitors will have the opportunity to learn about XTRA LIFE LYCRA fibre, a key focus of INVISTA’s presence at this year’s show, through event signage around the event and information on the official website and Moda show guide.  This focus will include support of exhibiting brands such as Speedo, Freya, Anita and Miraclesuit who all use XTRA LIFE LYCRA fibre in their swim collections and are supported with branded banners or postcards.

Attendees will also be able to visit the LYCRA fibre information point, located at Hall 17-E8, for further information and to see products showcased from the brands. Michele Duncan, Marketing Account Manager for Intimate Apparel and Swimwear, Claire O’Neill, Marketing Account Manager for Legwear and Sandra Coates, Marketing Assistant will all be in attendance to offer information on the LYCRA fibre products available for different end-uses, as well as advice with sourcing and branding.

This year’s Moda is set to be an exciting one for INVISTA, as they will also be joining forces with Speedo to host a joint seminar in the Moda Retail theatre to explain the amazing benefits of XTRA LIFE LYCRA fibre in the fabulous new Speedo Sculpture collection.

“We’re extremely proud to be sponsoring Moda once again, and as the UK's national show for the intimate apparel and swimwear industries we feel it is the perfect fit for INVISTA and the XTRA LIFE LYCRA fibre brand,” says Michele Duncan, INVISTA’s Marketing Account Manager.

“The show is a great opportunity for us to connect with and introduce our fibre to all the people who are important to our business and we hope to do that through our event signage and show guide information. Key members of the INVISTA team will also be available to talk to at our LYCRA fibre Information Point, allowing us to answer any questions and provide further information on our fibre and brands.”

As well as addressing common problems in swimwear quality, such as thinning material and shape loss, one key area where XTRA LIFE LYCRA fibre makes a notable difference to performance and lifespan of swimwear is in combatting the effects of chlorine.

Swimming pool chemicals rapidly deteriorate fibres, affecting the longevity of swimwear, and sunscreen accelerates the problem even further. But XTRA LIFE LYCRA fibre resists chlorine longer than unprotected elastane, allowing garments to keep their shape.

Invista


Must ReadView All

Union Minister for finance Arun Jaitley chairing the 25th GST Council meeting, flanked by minister of state for finance Shiv Pratap Shukla (right) and finance secretary Dr Hasmukh Adhia. Courtesy: PIB

Textiles | On 20th Jan 2018

GST rate on velvet fabric reduced to 5%

The 25th Goods and Services Tax (GST) Council meeting, held under the ...

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

Textiles | On 20th Jan 2018

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

The revenue from the petrochemicals segment at Reliance Industries...

Courtesy: Cotton USA

Textiles | On 20th Jan 2018

US cotton bodies pledge to support CCI activities

Ten US cotton organisations have pledged industry contributions in...

Interviews View All

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search