Home / Knowledge / News / Apparel/Garments / Laura celebrates 60 years with Heritage collection launch
Laura celebrates 60 years with Heritage collection launch
07
Aug '13
2013 marks the 60th anniversary for the quintessentially English lifestyle brand Laura Ashley. In celebration, the brand, recognized for its iconic floral prints and feminine styling, is launching a Heritage Collection showcasing four of its most popular archival prints in fabric and wallpaper lovingly crafted in the UK. Handpicked by the Home Design Team, each original print and a handful of new contemporary colourations will be reissued in August.

Customers will also enjoy a chance to win a range of 60 prizes including a grand prize trip to England, the birthplace of the brand, and a stay in the new Laura Ashley Manor. Among additional prizes are bedlinen, sleepwear, jewelry, quilted bags and gift cards from retail partners. The sweepstakes runs August 2 through September 30, 2013.

In addition, social media has become a virtual archive for the brand to rekindle relationships with loyal followers, sharing a stream of familiar photos from decades gone by of beloved fashion and home furnishings collections.

About Laura Ashley, Inc.

Laura Ashley, one of the world's best loved lifestyle brands, came from humble beginnings. In 1953, a Women's Institute exhibition at the Victoria and Albert Museum on traditional handicrafts inspired Laura and Bernard Ashley to start printing fabric on their kitchen table. Laura was keen to make her own patchwork quilts, but was unable to find any suitable fabrics in the shops, so the young enterprising couple decided to try producing their own.

Laura Ashley

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search