2013 marks the 60th anniversary for the quintessentially English lifestyle brand Laura Ashley. In celebration, the brand, recognized for its iconic floral prints and feminine styling, is launching a Heritage Collection showcasing four of its most popular archival prints in fabric and wallpaper lovingly crafted in the UK. Handpicked by the Home Design Team, each original print and a handful of new contemporary colourations will be reissued in August.
Customers will also enjoy a chance to win a range of 60 prizes including a grand prize trip to England, the birthplace of the brand, and a stay in the new Laura Ashley Manor. Among additional prizes are bedlinen, sleepwear, jewelry, quilted bags and gift cards from retail partners. The sweepstakes runs August 2 through September 30, 2013.
In addition, social media has become a virtual archive for the brand to rekindle relationships with loyal followers, sharing a stream of familiar photos from decades gone by of beloved fashion and home furnishings collections.
About Laura Ashley, Inc.
Laura Ashley, one of the world's best loved lifestyle brands, came from humble beginnings. In 1953, a Women's Institute exhibition at the Victoria and Albert Museum on traditional handicrafts inspired Laura and Bernard Ashley to start printing fabric on their kitchen table. Laura was keen to make her own patchwork quilts, but was unable to find any suitable fabrics in the shops, so the young enterprising couple decided to try producing their own.