Home / Knowledge / News / Apparel/Garments / Invista to participate at Galleria Intima
Invista to participate at Galleria Intima
07
Aug '13
The world has had a tumultuous love affair with intimate wear- from the caresses of a beautiful bodice to the pain from uncomfortable bra-straps and now to the freedom provided by figure defining shape-wear, lingerie or inner wear has evolved with changing consumer needs.

Intimate apparels are becoming increasingly more and more comfortable today with changing demands of consumers and the evolution of technology, particularly by innovations made possible with LYCRA brand fiber.

Taking this journey of intimate wear forward, INVISTA, one of the world’s largest integrated producers of polymers and fibers, and owner of the LYCRA fiber brand, is all set to showcase some of their latest product innovations at Galleria Intima this year.

With the objective to satisfy latent consumer needs the Innovations, which will presented are LYCRA BEAUTY fabrics for cotton rich shapewear, LYCRA FREEF!T fabrics for No Ride Up underwear for men and THERMOLITE fabric for lightweight thermals.

Talking about INVISTA’s participation at Galleria Intima, Andrew Evans, Managing Director – South Asia, INVISTA said, “With the evolving consumer market, brands are increasingly looking for innovative solutions to meet changing consumer demand.

"Guided by our Transforming Daily Life mentality we strive to ensure that the products we make–and how we make them–benefit our customers and society as a whole.  We believe that the innovation we will be showcasing at Galleria Intima will add immense value to our customers and consumers.”

The contemporary woman wants to accentuate her natural curves, be in the best body shape and comfortably march ahead with style, panache and confidence. This is the reason why shapewear is a fast growing category in India.

INVISTA conducted a global consumer study# that confirms that nearly all women (93%) show interest in the shaping attribute when purchasing intimate apparel. Whatever their age or body shape, women want truly performing garments without compromising comfort, that they can wear on special occasions or every day, year-in, year-out.

INVISTA introduced LYCRA beauty fabrics to meet consumer demand of comfort and shaping, these fabrics are engineered to meet extremely demanding standards that can create new solutions for shapewear that satisfies the expectations of consumers. Building on Indian consumer’s demand of cotton based intimate garments, INVISTA introduced LYCRA BEAUTY fabric in cotton in 2013 and these fabrics will be showcased at Galleria Intima.

Indian men have complained of Ride Up issues in their favorite cotton boxer briefs for ages. To improve comfort of cotton underwear users INVISTA introduced LYCRA FREEF!T fabric, following a global cross gender consumer study led by Strategic Insights and analysis of 300 commercial garments around the world. Underwear made with LYCRA FREEF!T fabrics offers improved comfort, breathability, no ride-up benefits to consumer.

Demand of Thermals is increasing at a rapid pace in India, however using thermal means that consumers need to buy garments atleast one size bigger, to comfortably fit in their other garments. Popular thermal wear available in Indian market tend to be bulky and thick to provide appropriate level of warmth. This is where THERMOLITE fabric from INVISTA promises to provide lightweight warmth.

The event will also see participation from some of INVISTA’s key customers who will exhibit their products with LYCRA fiber and other innovative fabric technologies by INVISTA.

Invista

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search