The world has had a tumultuous love affair with intimate wear- from the caresses of a beautiful bodice to the pain from uncomfortable bra-straps and now to the freedom provided by figure defining shape-wear, lingerie or inner wear has evolved with changing consumer needs.
Intimate apparels are becoming increasingly more and more comfortable today with changing demands of consumers and the evolution of technology, particularly by innovations made possible with LYCRA brand fiber.
Taking this journey of intimate wear forward, INVISTA, one of the world’s largest integrated producers of polymers and fibers, and owner of the LYCRA fiber brand, is all set to showcase some of their latest product innovations at Galleria Intima this year.
With the objective to satisfy latent consumer needs the Innovations, which will presented are LYCRA BEAUTY fabrics for cotton rich shapewear, LYCRA FREEF!T fabrics for No Ride Up underwear for men and THERMOLITE fabric for lightweight thermals.
Talking about INVISTA’s participation at Galleria Intima, Andrew Evans, Managing Director – South Asia, INVISTA said, “With the evolving consumer market, brands are increasingly looking for innovative solutions to meet changing consumer demand.
"Guided by our Transforming Daily Life mentality we strive to ensure that the products we make–and how we make them–benefit our customers and society as a whole. We believe that the innovation we will be showcasing at Galleria Intima will add immense value to our customers and consumers.”
The contemporary woman wants to accentuate her natural curves, be in the best body shape and comfortably march ahead with style, panache and confidence. This is the reason why shapewear is a fast growing category in India.
INVISTA conducted a global consumer study# that confirms that nearly all women (93%) show interest in the shaping attribute when purchasing intimate apparel. Whatever their age or body shape, women want truly performing garments without compromising comfort, that they can wear on special occasions or every day, year-in, year-out.
INVISTA introduced LYCRA beauty fabrics to meet consumer demand of comfort and shaping, these fabrics are engineered to meet extremely demanding standards that can create new solutions for shapewear that satisfies the expectations of consumers. Building on Indian consumer’s demand of cotton based intimate garments, INVISTA introduced LYCRA BEAUTY fabric in cotton in 2013 and these fabrics will be showcased at Galleria Intima.
Indian men have complained of Ride Up issues in their favorite cotton boxer briefs for ages. To improve comfort of cotton underwear users INVISTA introduced LYCRA FREEF!T fabric, following a global cross gender consumer study led by Strategic Insights and analysis of 300 commercial garments around the world. Underwear made with LYCRA FREEF!T fabrics offers improved comfort, breathability, no ride-up benefits to consumer.
Demand of Thermals is increasing at a rapid pace in India, however using thermal means that consumers need to buy garments atleast one size bigger, to comfortably fit in their other garments. Popular thermal wear available in Indian market tend to be bulky and thick to provide appropriate level of warmth. This is where THERMOLITE fabric from INVISTA promises to provide lightweight warmth.
The event will also see participation from some of INVISTA’s key customers who will exhibit their products with LYCRA fiber and other innovative fabric technologies by INVISTA.