Home / Knowledge / News / Apparel/Garments / Indian apparel retailers shift to e-commerce: Report
Indian apparel retailers shift to e-commerce: Report
Aug '13
India’s organized apparel retailers are moving towards the e-commerce space aggressively, according to a latest study conducted by leading Indian retail IT solutions provider Ginesys.
According to the study, titled ‘Report on E-Commerce adoption by Apparel Retailers- 2013’, 27.5 percent of the organized apparel retailers in India have adopted e-commerce in one form or other, and 20.1 percent of organized apparel retailers are present on multiple online platforms indicating the growing importance of the online shopper.
The report states that 12.8 percent of organized apparel retailers have invested in their own e-commerce infrastructure i.e. e-commerce ready website, which highlights the fact that a growing percentage of players are contemplating entry into ecommerce as a long term option.
The report also highlights attempts made by retailers to tap online shoppers at various avenues. More than 7 percent of retailers who own ecommerce sites are also present on secondary platforms, indicating a major trend of selling through secondary e-retailers and online marketplaces.
Mr. Prashant Lohia, CEO, Ginesys, said the retailers have realized that a major chunk of the target consumer base is now online. 
Ginesys is a leading provider of specialized retail management solutions from procurement to the point of sale in India. It enables working across multiple business models in a single platform.

Fibre2fashion News Desk - India

Must ReadView All

(L-R) Mr Shao Bojin, Chairman of Jihua Group and Mr Rohit Aggarwal, President of Huntsman Textile

Textiles | On 28th Oct 2016

Huntsman gets into strategic partnership with Jihua Group

Huntsman Textile Effects, the leading provider of high quality dyes...

Marzoli FT6D roving frames in Sintex’s Unit 2. Coutresy: Marzoli

Textiles | On 28th Oct 2016

Marzoli roving frames erected at Sintex textile division

A total of 48 Marzoli roving frames were erected in units I, II and...

Courtesy: Polartec

Textiles | On 28th Oct 2016

Polartec innovates most breathable waterproof fabric

Polartec, the premium provider of innovative textile solutions, has...

Interviews View All

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Veronique Lee

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search