Home / Knowledge / News / Apparel/Garments / Indian apparel retailers shift to e-commerce: Report
Indian apparel retailers shift to e-commerce: Report
Aug '13
India’s organized apparel retailers are moving towards the e-commerce space aggressively, according to a latest study conducted by leading Indian retail IT solutions provider Ginesys.
According to the study, titled ‘Report on E-Commerce adoption by Apparel Retailers- 2013’, 27.5 percent of the organized apparel retailers in India have adopted e-commerce in one form or other, and 20.1 percent of organized apparel retailers are present on multiple online platforms indicating the growing importance of the online shopper.
The report states that 12.8 percent of organized apparel retailers have invested in their own e-commerce infrastructure i.e. e-commerce ready website, which highlights the fact that a growing percentage of players are contemplating entry into ecommerce as a long term option.
The report also highlights attempts made by retailers to tap online shoppers at various avenues. More than 7 percent of retailers who own ecommerce sites are also present on secondary platforms, indicating a major trend of selling through secondary e-retailers and online marketplaces.
Mr. Prashant Lohia, CEO, Ginesys, said the retailers have realized that a major chunk of the target consumer base is now online. 
Ginesys is a leading provider of specialized retail management solutions from procurement to the point of sale in India. It enables working across multiple business models in a single platform.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 22nd Jun 2017

Zund unveils cradle feeder roll-feed system for fabrics

Zund Systemtechnik AG, Switzerland’s textile machinery firm that...

Textiles | On 22nd Jun 2017

Hpfabrics opening production facility in Forsyth County

Hpfabrics, manufacturer of raw fabrics, is opening a new production...

Courtesy: Napapijri

Apparel/Garments | On 22nd Jun 2017

Napapijri's Superlight Parka is free of fur and down

Napapijri has introduced the new Superlight Parka, a new lightweight...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search