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Calvin Klein jeans unveils global advertising campaign
08
Aug '13
Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. revealed the Calvin Klein Jeans women’s and men’s Fall 2013 global advertising campaign.

The Calvin Klein Jeans advertising campaign for Fall 2013 showcases members of the American alternative rock band Warpaint – including Jenny Lindberg (vocals, bass), Theresa Wayman (vocals, guitar), Emily Kokal (vocals, guitar) and Stella Mozgawa (drums).

Shot by Tyrone Lebon, Warpaint is featured performing for a crowd that includes models Tilda Landstrom, Louise Parker, Matthijs Meel, Sung Jin Park and Mikkel Jensen. The musicians and models are wardrobed in a mix of jeanswear, sportswear, footwear and accessories from Calvin Klein Jeans. The campaign highlights the brand’s latest introduction, the new rocker kick jean -- 'RCKR KICK' – a sexy, slim silhouette with a kick flare at the hem.    

Conceived under the creative direction of Calvin Klein’s in-house global marketing and advertising agency, the Calvin Klein Jeans Fall 2013 campaign will be featured across four continents, spanning from North and South America to Europe and Asia.

The print campaign will be complemented by prominent outdoor executions and an on-line advertising campaign video, featuring Warpaints’s new song, "Love is to Die,” which will be included on the band’s next album scheduled for release in September 2013.

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide.

Product lines under the various Calvin Klein brands include women’s dresses and suits, men's dress furnishings and tailored clothing, men’s and women's sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture).

PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide.

It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass, G.H. Bass & Co., Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.

PVH Corp


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