Outdoor Retailer closes on high note

More than 900 industry leaders gathered for the Outsiders Ball, raising $350,000 kicking off a multi-year, multi-million dollar campaign for youth-led and retailer endorsed community projects that invest in the future of the industry

Attendees and brands alike got an interactive experience with the latest tools, technologies and best practices of outdoor product design in the newly-launched Industrial Design Center and New Product Lounges

A VIP retailer and media focused fly fishing excursion to the Provo River, onsite casting pond and instruction, with The Fly Fishing Zone, powered by media partner The Drake magazine, continued to bring home the relevancy and opportunities in this growing segment of the OR show

All-star athletes including Tommy Caldwell, Sasha DiGiulian, Lynn Hill and Chris Sharma thrilled more than 2,500 attendees with the United States' first ever deep water soloing competition at the Olympic Park in Park City, Utah.

"From where we travel, attending OR is a significant investment for our shop. That being said, it is necessary for us to help us make the decisions we need to be successful in our buying for next season," said Denis Lavoie with FGL Sports in Laval, Quebec.

"It's more than evaluating what was successful and what needs to be replaced, it is about seeing and trying products in a side-by-side environment so we can purchase correctly and then inform our customer more completely."

Outdoor Retailer Summer Market will return to Utah with the Open Air Demo on Tuesday, August 5 and the Summer Market Expo running Wednesday August 6 through Saturday, August 9, 2014.

About Outdoor Retailer

Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions.

Produced by Emerald Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.

Outdoor Retailer