The agreement between the two sporting giants is the first to allow a US-based apparel company (Smack) to acquire an exclusive license to infuse clothing with Phiten's AQUA-METAL technology. Smack, who is dedicated to ensuring a successful launch, will promote a Kickstarter campaign in late August 2013 with the purpose of expanding production, promotions, and distribution of the new line.
At its core, the "Phitenized" garments will feature Phiten's AQUA-METAL technology - metals broken down into microscopic particles, as well as moisture wicking and other high tech properties. The purpose of the Phiten tech is to help athletes excel during activity and to support a healthy and active lifestyle. Made with high-end fabrics, the new "Phitenized" line will be available in three categories: Beach, Team, and Core Performance apparel.
Smack plans to expand the "Phitenized" apparel offerings from volleyball initially, to other sports such as baseball, softball, and soccer. Distribution will primarily be through team dealers and retail chains domestically, then internationally.
"Phiten's accessories are worn by thousands of professional athletes worldwide to help them perform at a higher level," said Bill Sigler, CEO of Smack Sportswear. "With Phiten as our partner, we have a chance to introduce the most innovative technology into fabric since moisture wicking was introduced in the 90's. It could revolutionize the industry."
"We are excited to partner with Smack," said Joe Furuhata, vice president of Phiten USA. "Smack is an accomplished brand and we have great trust in their ability to create quality products with our technology."
About Smack Sportswear
Smack Sportswear is the leading brand of custom designed team and beach active apparel, with its primary focus on volleyball. Smack manufactures its Southern California inspired apparel in its headquarters, only five miles from the home of beach volleyball. This allows Smack to offer its customers world-class responsiveness, supply chain excellence, and un-compromised quality. Some of the top pros not only design, but also test the product before it's distributed. With many competitive advantages, Smack is poised to be a leader in the athletic apparel market.
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