Interviews
'Success in apparel retailing depends on 3 vital factors'
10 Aug '13
3 min read
“Apparel brands also need to adapt to new media/channels, economic changes/reforms etc. to be able to be more competitive and use resources better,” the representative of Zivame.com mentions.
However, Mr. Moylan says, “Though the introduction of technology like smart phones, tablets, e-commerce, etc. has helped facilitate cost reduction, e-commerce marketing costs are becoming more prohibitive each year and more importantly many retailers do not see a return on investment on these costs.”
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