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New Elle fashion S/S line revolves around six themes
Aug '13
The Elle Fashionwear Spring Summer collection is all about an optimistic, liberal and unique persona with designs revolving around six themes relevant to the season.

The Botanical theme unveils a journey to the unexplored dimensions of botanical life. Green is the main colour in this theme with touches of red, yellow and grape purple. Experience pristine beauty with ‘Clarity’; pieces borne from this idea define sophisticated casual wear.

Along with breezy and feminine key detailing of sheer tonal layering, the styles in this collection display strong graphic colour blocked silhouettes. The Summer Party has ultra-feminine summer dresses in soothing pastels as well as rich and bright colours aiming to keep your days as chic as your nights.

Add a bit of elegant quirkiness with the Give Me Blue inspiration. Sport playful prints from the bygone sailing era such as old maps, vintage letters, compass and pocket watches all on a serene spectrum of blue.

Adding a burst of colour are splashes of geranium pink and banana crepe yellow. Watch naïve romance and a hippy free spirit come together to create Nutopia in a delicate interplay between over-exposed colours, heady florals and lace.

Feel the warmth of summer with a bright ensemble reflecting the Colour Theory. Pale pastels blend seamlessly with vibrant and bright colours completed by multi-coloured prints and clean textures.


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