Home / Knowledge / News / Apparel/Garments / Competition drives lingerie firms to develop new patterns
Competition drives lingerie firms to develop new patterns
12
Aug '13
With increasing competition in the market, lingerie companies are developing new patterns and designs targeting women from all walks of life, and these days lingerie can be found from the one meant for dailywear to weddingwear in different sizes, styles and colors made from lace to gold threads.

“Women’s outfits have evolved and so have their lingerie needs. Just support and cover is not enough. Innovation and technology have made it possible for every woman to find better fit, and seamless looks in both bras and panties. Right lingerie can make a woman feel confident and sexy,” said Zivome.com in a statement to fibre2fashion.

Some of the recently launched lingerie designs in the global market include Lacies range by Australian innerwear giant bonds which features an oversized grey hoodie, a bright fuchsia-colored bra and brief as well as a black bralet and striped boy shorts; Diamante Rosa by sassy Uruguayan actress and singer Paolo During, a collection of innerwear for regular and plus sized women; the collection of hand-stitched bra and brief sets made from Swiss gold fabrics by Switzerland-based luxury brand Rococo Dessous, animal print halter strap bikinis by the lissome fashion model Lara Bingle, etc.

Besides exploring new patterns and designs in lingerie, the companies are also adopting new technologies to increase the comfort of the product and to attract more consumers.

Last Month, Cosabella, the renowned Italian brand known for its beautiful intimate apparel, launched Never Say Never collection featuring stretch lace products that are designed to fit and flatter all types of figures where as, Freya Lingerie, part of the Eveden Group which designs and manufacturers fashionable as well as perfectly fitting lingerie, launched stylish and supportive lingerie for larger sizes.

“The latest Freya range has been created to show that good-looking, shapely innerwear can sometimes be the perfect outerwear,” says Eveden in a statement.

However, according to Zivome.com, around 80 percent of women do not know their size and wearing the wrong sized lingerie can lead to serious health issues such as back pain, headache, etc.

“So there is a need to educate the consumers  that lingerie is a wardrobe stable and a very important part of their overall well being,” says the representative of Zovime.com.

Lingerie or innerwear is an essential part of women’s attire as it plays an important role in improving her sensuality as well as her confidence. The changing lifestyles and growing income levels have moved lingerie from just comfort fit and a modest need to a fashion accessory.

Fibre2fashion News Desk - India


Must ReadView All

Coats acquires yarn manufacturer Patrick Yarn Mill

Textiles | On 12th Dec 2017

Coats acquires yarn manufacturer Patrick Yarn Mill

Coats, the world’s leading industrial thread manufacturer, has...

India’s garment imports from Bangladesh up 56% post-GST

Apparel/Garments | On 12th Dec 2017

India’s garment imports from Bangladesh up 56% post-GST

India has imported $87.4 million worth of readymade garments from...

Courtesy: Badger Sportswear

Apparel/Garments | On 12th Dec 2017

Badger Sportswear acquires Alleson Athletic

Badger Sportswear, a leading manufacturer of athletic apparel and...

Interviews View All

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search