Although Lewis and Taylor are aware that denim may not be seen as a traditional fit with a custom tailor, they recognize that styles are changing and in many countries smart casual is becoming more accepted in work environments.
With this in mind, they want to create the best denim shirts available anywhere. Their sourcing teams have identified a high quality denim fabric that is light but densely woven and strong. It also has a slight stretch which will allow customers to design fitted denim shirts that offer optimum levels of comfort.
As Ed Rossiter points out, “from time to time we get requests from existing customers to create a special shirt. We go out and find the fabric and get the shirt made. A couple of months ago we created a denim shirt with red contrast button stitching. The shirt looked good so we posted it on Facebook.” He goes on to say, “The Facebook posting drew lots of interest and even after some time we were still getting messages about it, so we decided to add a denim offering to our fabric selection.”
The addition of premium denim shirting continues Lewis and Taylor’s desire to offer the best service to customers for custom shirts and leads in innovation in the on-line tailoring industry. The denim shirts will normally be manufactured using a softer collar and cuff, reflecting the smart casual nature of the product.
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